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Pheromone Use in Veterinary Clinics: A Fear Free Approach

Pheromone Use in Veterinary Clinics: A Fear Free Approach
In the world of veterinary care, creating a stress-free environment is not just a goal; it’s a necessity for the health and wellbeing of our furry patients. The integration of pheromones into veterinary practices has revolutionized the way we approach animal stress, aligning perfectly with the Fear Free initiative’s mission to prevent and alleviate fear, anxiety, and stress in pets. bSerene™ is at the forefront of this movement, offering science-based pheromone products specifically designed for dogs and cats.The Power of Pheromones in Creating Calm
Pheromones are chemical communicators that play a crucial role in animal behavior and emotional regulation. These odorless signals are key to social bonding, territorial marking, and many other aspects of animal life. bSerene™ harnesses the power of these natural communicators to create a sense of security and calm in stressful environments such as veterinary clinics.

How Calming Pheromones Enhance Veterinary Care

  • Immediate Detection and Response: Animals detect calming pheromones through the vomeronasal organ, leading to an immediate calming response processed by the brain. This natural mechanism is why pheromone-based products are so effective in reducing stress in clinical settings.
  • Evidence-Based Success: Research supports the efficacy of pheromone use in veterinary practices. Studies show that feline facial pheromones can increase comfort and wellbeing, evidenced by behaviors like increased food intake and grooming. Similarly, canine pheromones have been shown to reduce stress during examinations, making the veterinary visit smoother for both pets and practitioners.

The Power of Pheromones in Creating Calm
bSerene’s partnership with the Fear Free program underscores its commitment to improving the veterinary health care experience. Here’s how you can integrate bSerene™ pheromone products into your practice to support this mission:

Pheromone Diffusers in High-Stress Areas

  • Exam Rooms: Create a calming atmosphere that facilitates smoother assessments.
  • Waiting Rooms: Reduce the anticipation stress often experienced by pets.
  • Kennel Areas: Promote a sense of calm for pets staying for extended periods.

Pheromone Sprays for Direct Contact

  • On Scrubs: Help staff soothe pets through their touch.
  • In Travel Carriers: Ease the stress of transportation.
  • On Towels in Kennels: Provide a comforting chemical message for resting pets.

Pheromone Collars and Valerian Spot-On Treatments
Sending pets home with bSerene™ collars can extend the calming effect beyond the clinic visit. Additionally, advising pet owners to use bSerene™ Valerian spot-on treatments before visits can make a significant difference in managing veterinary visit stress.

A Comprehensive Approach to Stress Management
It’s crucial to remember that stress management in veterinary care requires a holistic approach. bSerene’s innovative use of pheromones, combined with their Fear Free partnership, offers a scientifically backed strategy to enhance the wellbeing of pets. By adopting these practices, veterinary clinics can foster a tranquil environment that benefits pets, pet owners, and clinic staff alike.

Implementing bSerene™ pheromone products in your practice is a step toward a more compassionate and effective approach to veterinary care, ensuring that every visit is as stress-free as possible.

The Dual Benefit: Calmer Pets, Happier Owners
When pets are calm, the entire veterinary experience is transformed. Less stress for pets means:

  • Quicker, More Efficient Visits: Calm pets are easier to examine and treat, leading to shorter and more productive appointments.
  • Reduced Owner Anxiety: Seeing their pets calm can significantly ease owners’ stress, making them more cooperative and receptive during visits.
  • Improved Safety: Stress can lead to aggression. By reducing stress with pheromones, the risk of bites or scratches is minimized, protecting staff, pets, and owners.
  • Enhanced Clinic Reputation: Satisfied clients are more likely to return and recommend your clinic to others, thanks to the positive experiences facilitated by pheromone use.

Clinic Checklist for Implementing Pheromone Solutions 
Incorporating pheromone-based solutions into your veterinary practice is a strategic move toward a Fear Free environment. This checklist is designed to guide clinics through the process of integrating bSerene™ pheromone products effectively, ensuring a calm and stress-reduced setting for all pets.

Initial Setup

  • Evaluate Your Clinic Space: Identify areas where pets commonly show signs of stress, such as the waiting room, exam rooms, and kennel areas.
  • Choose Appropriate Pheromone Products: Select bSerene™ diffusers, sprays, and collars based on the specific needs of your clinic’s layout and the common stressors for pets in your care.

Pheromone Diffuser Placement

  • Install Diffusers in High-Stress Areas: Strategically place diffusers in the waiting area, exam rooms, and kennel or holding areas.
  • Check Diffuser Functionality Regularly: Schedule weekly checks to ensure that diffusers are working correctly and refill them as needed.

Pheromone Spray Usage

  • Integrate Sprays into Daily Routines: Use bSerene™ sprays on items that come into direct contact with pets, such as scrubs, towels, carriers, and examination tables.
  • Educate Staff on Proper Spray Application: Provide training on how and when to apply pheromone sprays to maximize their effectiveness. For instance, allow alcohol-based sprays to dry for a minimum of 15 minutes before a patient comes in contact with sprayed items.

Pheromone Collar and Valerian Spot-On Implementation

  • Stock Pheromone Collars for Post-Visit Stress Management: Offer bSerene™ collars to pet owners as a take-home solution to help pets recover from the stress after a procedure.
  • Recommend Valerian Spot-On Treatments: Advise pet owners to apply bSerene™ Valerian spot-on treatments before visits or in other stressful situations.

Staff Training and Education

  • Conduct Fear Free Training: Ensure that all staff members are familiar with Fear Free principles and how to use pheromone products as part of this approach.
  • Create a Protocol for Pheromone Product Use: Develop clear guidelines for when and how to use each pheromone product in your clinic.

Monitoring and Adjusting

  • Observe Pet Behavior: Pay close attention to how pets respond to the pheromone products and adjust their use as needed to achieve the best results.
  • Gather Feedback from Pet Owners: Regularly ask clients about their pets’ behavior and stress levels following visits to assess the effectiveness of Fear Free interventions, including pheromone use.

Maintenance and Restocking

  • Maintain an Adequate Inventory: Keep a regular inventory of all bSerene™ pheromone products to ensure you never run out.
  • Review Product Usage and Effectiveness: Every few months, evaluate the effectiveness of the pheromone products and consider any necessary adjustments or additions.

Community and Client Education

  • Inform Pet Owners About Pheromone Benefits: Use newsletters, social media, and in-clinic displays to educate pet owners about the benefits of calming pheromones and how they’re being used in your practice.
  • Offer Guidance for At-Home Pheromone Use: Provide instructions and recommendations for pet owners interested in using bSerene™ products at home to extend the stress-reducing benefits.

By following this checklist, your clinic can successfully implement bSerene™ pheromone solutions, creating a more peaceful environment for pets, improving their overall experience, and aligning with the Fear Free initiative’s goals.

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

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Feline Pheromones: The Science Behind Them

Ramona MarekIf you have a veterinary practice or manage a shelter, you’re likely familiar with pheromone products available in the form of diffusers, sprays, wipes, or collars. These products claim to stop unwanted behaviors such as scratching, spraying, litter box mishaps, hiding, and fighting. Do they really have those properties, and should you recommend them to clients or adopters? Let’s dive into the science of pheromones: what they are, how they work, and whether they can help cats.

Pheromone History

Scientists have long been fascinated by the notion of chemical communication between members of the same species. The first pheromone, a female silk moth secretion, was chemically identified in 1959 by German chemist Adolf Butenandt and his team.

Pheromones are odorless, colorless chemical signals used as a form of intraspecies scent communication. When detected they cause physiological and behavioral changes.

What Pheromones Do

Pheromones have a broad range of purposes that include alarm signaling, mating, social interactions, territory marking, and maternal bonding. Cats of all species send and receive messages via the pheromone message board.

Pheromones are secreted by specialized sebaceous or mucous glands on the body. For cats, these include facial glands (on chin, cheeks, and forehead), anal glands, paw pads, and mammary area.

When cats rub their heads against people, furniture, or objects, comforting pheromones are released from the cheek glands, marking this place as a comforting one for future feline reference.

Anal glands release pheromones in urine and feces that deliver messages regarding mating viability, expression of fear or stress, or territorial response (think urine marking or spraying). Scratching, a natural cat behavior, releases pheromones from the paw pads. Scratching delivers scent and visual cues about territorial ownership to other cats.

Mammary pheromones are activated in nursing mothers when kittens suckle. Kittens detect the pheromones, which produce a calming response. It also helps kitten and mother cat recognize each other if they become separated.

Pheromones are detected through the complex olfactory system and received via the nasal cavity, lined with millions of olfactory receptor cells. Once detected, cats tongue-flick the molecules to the vomeronasal, or Jacobson’s, organ, located on the roof of the mouth. This stimulates the flehmen response, which causes the mouth to gape open. It may look like a sneer, but this active process enhances pheromone perception. The pathway continues to the brain, which produces a behavioral or physiological response.

Natural pheromones perform a variety of important functions, but what about synthetic pheromones?

Using Synthetic Pheromones

Synthetic pheromones are lab recreations that mimic natural pheromones to help promote a sense of calm and security in stressful situations. The idea is to build a sense of confidence and prevent or alleviate fear, anxiety, and stress (FAS) and related behaviors such as spraying, scratching, and intercat aggression. They are not sedatives, essential oils, or medication.

The first companion animal pheromone product, Feliway Classic by Ceva, debuted on the pet market in 1996. This product, available in spray and diffuser, is a copycat of the feline F3 facial-marking pheromone deposited when cats rub their cheeks on objects, marking the area as safe. Feliway MultiCat, based on the cat appeasing pheromone (CAP), premiered in 2016. CAP originates in the mammary region of nursing mothers and provides a sense of safety, security, and harmony. It helps to reduce conflict and social tension in multi-cat households. Feliway Optimum is the latest diffuser product. FELIWAY Optimum may help to reduce scratching, urine spraying, tension and conflicts between cats, fears, and reactions to changes.

Synthetic pheromone products can be layered and used together in the clinic, shelter, or home. For example, Feliway Classic and Feliway MultiCat diffusers can be used together in exam rooms, shelter cat rooms, and in homes. The diffusers can also be used in combination with the spray Feliway Classic on towels or mats in an exam room, shelter cat living area, or on a cat’s favorite blanket or carrier. In the home, Feliway Optimum can be used in preferred scratching areas.

Other companies have launched similar products, and there are dog versions too. Dog and cat products can be used together to promote peaceful compatibility in multi-pet homes. Because pheromones are species-specific, cat pheromones don’t work on dogs and vice versa.

Does this mean clients or adopters can plug in a diffuser, snap on a collar, or spritz a blanket and expect immediate and magical behavior changes? No. Some cats may be more receptive to pheromones and alter their behavior, but pheromone products aren’t magic elixirs. The underlying cause of the stress must also be identified and resolved.

Synthetic pheromones are an aid in a behavioral plan, not a one-size-fits-all cure. “Synthetic pheromones can be successful when a client follows the written-out behavior plan,” says Rachel Geller, Ed.D., Certified Cat Behaviorist. “Sometimes the addition of synthetic pheromones allows the cat to better access the behavior program. Alone, the products usually aren’t enough to resolve the problem but when used with behavior modification they can resolve some of the emotional part of the problem for the cat. I never put a timeline on resolving cat behavior problems. In these matters, it’s best to go at the cat’s pace!”

Whether used in veterinary clinics, shelters, or homes pheromone products are designed to bolster a sense of calm, comfort, and positive feelings in stressful environments. It’s important to assess the environment from the cat’s perspective.

  • Trips to the veterinarian usually induce high levels of FAS. Before the trip, advise clients to spray the carrier and a towel with the synthetic pheromone, and wait about 15 minutes for the alcohol to evaporate before putting the cat inside the carrier. Cover the carrier with the towel. The calming effect lasts four to five hours.
  • Scratching and spraying. “Synthetic pheromones can be used if you have a cat who is peeing to mark his territory. Cats don’t pee on territory where they facially mark, so these products trick the cat into thinking he has already marked the territory as his own,” says Dr. Geller.
  • Litter box avoidance. First, schedule a vet visit to rule out medical conditions. Recommend that clients set up the litter box arrangement to optimize cat-friendly preferences (size, location, number, preferred litter). Keep it clean! Owners should avoid punishing cats and add positive social interactions.

“Synthetic pheromones are especially helpful for those times where everything is completely new. Examples are moving to a new home, buying new furniture, or putting in new carpet. These products can be used on unfamiliar objects in the home to help a cat feel more safe and secure with them,” says Geller. Suggest that clients use the products in their home before bringing home a newly adopted cat to provide a sense of comfort and security upon arrival.

When a cat’s sense of wellbeing is disrupted, they can become stressed. Stressors can be environmental, physiologic, or social. Stress can be mild, moderate, or severe, temporary, or chronic.

Stress has a profound effect on emotional and physical health and behavior. Stressed cats may refuse to eat, become ill, or develop serious behavior problems. Minimizing stress is crucial to the health and wellbeing of cats. Synthetic pheromones can help to make cats feel safe and secure in their environment.

“Many times, cat behavior is 100-percent fixable and solvable through consistent behavioral interventions that are developed by looking at what is happening from the cat’s point of view. There is always a reason! If there is more going on, such as an emotional issue, stress, or anxiety, pheromones and even a pharmacological approach can be considered,” Geller says.

Pheromone products are versatile and easy to use, and they can be used in combination with a behavioral plan and medical treatments. While not magic, they may be the essential element your feline patients or shelter cats need to ensure a healthy, happy life.

Sources

Rachel Geller, Ed.D., Certified Cat Behaviorist

Gary Landsberg, DVM, DACVB, DECAWBM (CA). Fear Free webinar. The Science for Pheromone Therapy: Show Me the Evidence.

American Scientist. How Animals Communicate Via Pheromones. Tristam Wyatt.

https://www.americanscientist.org/article/how-animals-communicate-via-pheromones

Tristram D. Wyatt, Pheromones, Current Biology, Volume 27, Issue 15, 2017, Pages R739-R743,

ISSN 0960-9822, https://doi.org/10.1016/j.cub.2017.06.039.

https://www.sciencedirect.com/science/article/pii/S0960982217307765

Prior, Miriam Rebecca, Mills, Daniel Simon. Cats vs. Dogs: The Efficacy of Feliway FriendsTM and AdaptilTM Products in Multispecies Homes. Frontiers in Veterinary Science Volume 7, 2020, Pages 399. ISSN 2297-1769, DOI 10.3389/fvets.2020.00399.

https://www.frontiersin.org/articles/10.3389/fvets.2020.00399/full

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

Ramona D. Marek, MS Ed, is an award-winning writer and 2017 recipient of the prestigious Fear Free Pets Award. She writes about pet care, health and behavior, and cats in the arts. She’s also the author of “Cats for the GENIUS.” Her feline muses are Tsarevich Ivan, a joie de vivre silver tabby Siberian, and Natasha Fatale, a full-time diva dressed as an “anything but plain” brown tabby. You can read more about Ramona and her work at www.RamonaMarek.com.