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Improve Wound Healing and Patient Recovery

By Dr. Natalie Marks, DVM, CVJ, Elite FFCPAs a practicing veterinarian and previous practice owner for more than two decades, I’ve witnessed quite a bit of evolution within our industry. There continue to be advances in diagnostic technologies, telemedicine, novel therapeutics for dermatology and osteoarthritis, and a dramatic shift from independent practice ownership to corporatization. However, one of the most important discoveries and initiatives has been the concept of Fear Free, the initiative dedicated to the physical and emotional health of our patients and clients through the reduction of fear, anxiety, and stress.

However, Fear Free is, and can be, more. It is a lifestyle and guide on how to practice and manage and educate. Client trust and compliance is key to a successful veterinary-client-patient relationship, and that’s difficult to achieve when fear, anxiety, and stress surround exam room interactions and associated communications. This is never more evident than when trying to manage wound care. The aftercare associated with an incision, a laceration repair, a skin lesion, or a superficial burn can be extensive and complicated, often with multiple medications, bandage care, an Elizabethan collar, and an incredibly stressed patient and pet parent. This negatively affects patient care and the veterinary team as frustrated pet parents call and email frequently, taking veterinary professionals away from patient care in hospital.

There’s now a single solution for improved wound healing for patients, reduction of the home care burden for pet parents, and preservation of emotional health for patient, pet parent, and the veterinary health care team. KeraVet® Gel is a first-of-its-kind wound care product.  As a scientist, safety and efficacy of any new product is top of mind.  I’ve been impressed with the initial studies with this product, which has a keratin-based patent-protected technology to promote a moist wound environment and barrier to the environment as well as a bitterant to deter licking behavior, enabling us to send a patient home without that collar that so often leads to increased stress for both the patient and our client. That said, it is important to note that there can be a risk to the human-animal bond when we frequently apply something to our pets that tastes unpleasant, and for some pets that can be more stressful than protective clothing, bandages, or an Elizabethan collar. Each animal is an individual and their needs should be taken into account when deciding on the best solution for wound healing.

In the right circumstances, though, this product can be a game changer. One of the tenets I lived by as a practice owner was “best medicine leads to best business.” Our clients want to see the value in the care they are investing in, that it’s convenient and safe, and that it addresses their family member’s physical and emotional health. When we choose to use KeraVet® gel, we give our clients a single effective solution addressing both of their needs, thus building trust and compliance, and strengthening the human-animal bond. These are the clients who return and refer and stay lifelong members of our hospitals.

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

Natalie Marks is a veterinarian, consultant, educator, media expert, an advisor for KeraVet Bio, on the Executive Committee of VANE (Veterinary Angel Network), and an Elite Fear Free Certified Professional. She is passionate about working with colleagues and mentees and moving the needle forward with innovation with companies like KeraVet Bio. Learn more about Dr. Marks at marksdvmconsulting.com and KeraVet Bio at https://keravetbio.com/

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Addressing High FAS About Switching to Cloud-Based Veterinary Software

By Shepherd Veterinary Software

Fear, anxiety, and stress (FAS) are not exclusive to our veterinary patients. For some practice owners, the mere thought of switching to a cloud-based software triggers a similar negative spiral. Fear of change can prevent them from appreciating how a serverless system could optimize their workflow and support future practice growth.

Like any fear, apprehension about changing software is best conquered with knowledge. Let Shepherd Veterinary Software address the most common fears and stressors. Learn about the comfort and peace of mind that comes with being in the cloud.

Fear: Data migration will be an enormous hassle

This is perhaps the biggest concern among veterinary practice owners and managers—for good reason. In the past, transferring inventory and patient records was painstakingly inefficient, not only because of data loss during the transfer, but also due to the financial loss from closing the practice during the process.

Reality: Modern cloud-based veterinary practice management systems (PIMS) such as Shepherd Veterinary Software provide step-by-step assistance that streamlines the data migration process. Shepherd’s experienced team understands the implications of switching from server to cloud-based software and provides a wealth of resources and advice to ease the transition and help you anticipate and minimize potential challenges.

Anxiety: My team will struggle to learn the new system and be less productive

No matter how inefficient or frustrating your current PIMS, most team members will find switching to a new, entirely unfamiliar software daunting.

 Reality: Modern software options have intuitive, user-friendly designs that reduce errors and increase productivity for all skill levels. With the help of self-paced training modules, ongoing software support, and skill-building resources, most veterinary staff can feel confident using a new PIMS like Shepherd in as little as a few hours. And, if the team hits a snag during the learning process,  Shepherd’s support team is only a call or click away.

Stress: My practice data will not be secure stored in the cloud

When it comes to practice data, on-site servers can provide practice owners with false peace of mind. A physical unit in your clinic or hospital may feel well protected, but server-based PIMS are often more vulnerable to cyber attacks and malware, not to mention physical threats such as fire and water damage.

Reality: Remote cloud-based storage safeguards your practice’s data through expert monitoring that will identify and address any threat. Automatic security updates and patches keep the system one step ahead of hackers and cyber threats, and automatic syncing ensures access to the latest patient and practice information. There’s also no costly downtime waiting for IT or the release of a system-wide update.

Fear: The benefits won’t be worth the effort

Cloud-based veterinary software is a significant investment of a practice’s finances and resources. It’s only natural to question its proposed benefits and value.

Reality: As veterinary teams quickly discover, serverless software delivers powerful, game-changing advantages that extend beyond practice management to elevate patient care, enhance the client experience, and shape future growth.

  • Improved accuracy — Automated charge capture ensures consistency across all documents, including the patient chart, estimate, and invoice.
  • Increased revenue — Smooth workflows and quick-fill SOAPs mean you can fit in more appointments and care for more patients without staying late.
  • Easier oversight and case management — Remote access allows you to view the practice dashboard, inventory, and patient records from any location with an internet connection.
  • More time to spend with patients and clients — Automated features and powerful integrations eliminate the need for time-consuming repetitive tasks so you can focus on patient care.
  • Stronger client relationships — Enhanced communication tools, such as messaging and pet portals, help develop the veterinarian-client-patient bond.
  • Better job satisfaction — Increased efficiency and smooth workflow put the joy back in veterinary medicine, resulting in a healthier practice culture.

Anxiety: Team members fear that remote access will blur the work-home boundary

Many professionals have discovered that working remotely has an unexpected downside—an “always available” mentality that erodes the work-home life boundary. As a result, some practice owners and veterinary team members may hesitate to embrace remotely accessible cloud-based PIMS. They fear that because of the flexible software, they will be pressured to always be available.

Reality: Remote access can re-envision rather than add to the workload. It allows veterinarians and practice leaders to check in on daily operations, review the schedule, answer questions about a specific case, and take much-needed breaks without losing touch—or control—of the practice.

Stress: Clients won’t understand the change, especially if service is disrupted

Successful software transitions rely on careful planning. It’s important to notify clients as early as possible about anticipated schedule changes or closures. Instead of explaining that your practice is “changing software,” talk in terms of client benefits (e.g., better communication, reduced wait times, simplified check-in).

Reality: This change can build excitement! Upgrading your software demonstrates your practice’s commitment to exceptional client and patient service. With the right approach, you can help anxious clients understand that the temporary inconvenience will result in long-term gain.

Change is never easy, but the transition to cloud-based software is nothing to fear. Discover how veterinarian-designed Shepherd Veterinary Software can elevate your practice’s performance, increase efficiency, and help you rediscover the joy of veterinary medicine. Contact the Shepherd team to schedule a personalized demo and let your software-switching fears float away in the cloud.

Preparing Birds and Other Exotics for Fear Free Visits

Fear Free

For Dr. Alicia McLaughlin, a key component of Fear Free success with her exotic-animal patients is to encourage clients to prioritize preparation for visits. She educates them on measures they can take at home to increase their pet’s comfort with care and encourages Fear Free fun visits to the hospital. In this way, she lays a calm, positive foundation for animals during care. Pets with mild concerns experience increased comfort and cooperation as trust is established.

In an ideal world, McLaughlin would provide a Fear Free foundation for her patients from the start. When she’s able to do so, Dr. Laughlin starts by accustoming the animal slowly to aspects of care, pairing these experiences with treats. At the same time, she teaches clients proper treat delivery and handling guidelines so they can practice at home and help prepare their pet for future care. Patients with already established FAS at the vet also benefit from conditioning to increase their comfort with handling at the veterinary clinic.

A major benefit for her patients on wellness plans is scheduling at least two Fear Free fun visits a year to positively condition the animal to care. During these practice visits, the animals come in for the equivalent of a treat party, taking treats from members of the staff to increase their tolerance to new people. Nothing stressful or coercive takes place. Instead, the animal is slowly desensitized to aspects of the clinic and the staff may work on developing some tricks to have a foundation for working with the pet during future visits.

The takeaway? Never underestimate the power of having a good time! Fun, positive experiences at home and at the hospital are a powerful force in helping to decrease the fear, anxiety, and stress animals experience during care and increase their happy participation.

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

Fear Free Success Story: Too Much Time? Not So Fast!

Kim Campbell Thornton

We’ve all heard nay-sayers complain that Fear Free techniques take too much time. But is that really true? We went to an expert to find out.

Using Fear Free techniques can require additional time, no doubt about it, but in the long run they can save time and reduce stress. Smart scheduling is the secret, says Fear Free Certified hospital manager Taryn Lambert at VCA Manito Animal Hospital in Spokane, Washington.

Extra Time Pays Off

Fear Free success relies on allowing animals more time to become accustomed to being in the exam room and the presence of technicians and the veterinarian. It means making time for Victory Visits or fun visits so that pets associate the clinic with good treats, good times, and good friends. As Lambert says, it’s important to make deposits into a patient’s “trust account.”

But that doesn’t mean adding hours to the day. At VCA Manito, advising clients about the best times to bring in pets for fun visits, planning which patients come in when, and explaining desensitization and counterconditioning techniques all contribute to a smooth-running hospital.

For instance, “happy visits” for anxious pets are encouraged. They can come in, get treats, and maybe get weighed.

“I just let them know, ‘If you see that we look like Costco parking lot, that probably is not the day to come in and weigh your pet,’” Lambert says. “But otherwise, you just come on in.”

Careful Planning

Patient records note the animal’s typical FAS score. If it’s a 4 or 5, an additional 15 minutes is scheduled for the appointment.

“We know which ones take time and which ones don’t, and we schedule accordingly,” Lambert says. “If I have a whole bunch of zeroes and ones, those pets are going to go a lot faster. I would not have five fives in a row. That is not strategic scheduling.”

Receptionists play a key role. They manage the logistics of patient flow to ensure that bottlenecks don’t develop. The result is less stress for team members.

Messaging Matters

Communication with clients is also an important part of Fear Free time management. If arrival of an emergency case has veterinarians running late, clients may be called and asked if they’d like to come in a little later or reschedule the appointment. That ensures that they don’t have to put their dog or cat in the car, drive to the clinic, and then have to wait for an extended period before being seen. That’s less stressful for all the animals and humans involved.

Clients are also more willing to return for additional visits if they think it will result in less FAS for their pets. Take nail trims, the bane of most pet owners—and their pets. Lambert says VCA Manito has begun “bundling” nail trims into multiple visits, using desensitization and counterconditioning techniques to get pets through the procedure without fuss and teach them that it doesn’t have to hurt or be scary.

“Pets come in five to nine times,” she says. “The owners do not mind this. You would think that owners will not come back, but yes, they do.”

Implementing Fear Free may take more time upfront and it can require more time for certain patients, but overall it’s a win for veterinarians, staff, clients, and most important, pets.

“I can’t imagine ever not doing Fear Free,” Lambert says. “I think once you understand it and actually walk the walk, it just changes your view.”

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.