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CEVA Practical Pheromone Use: The Road to a Calmer Pet Experience

Did you know the smells in an environment can affect the stress and anxiety levels of pets? Join Dr. Natalie Marks as she discusses the prevalence of fear, anxiety, and stress (FAS) in pets, how these can create unwanted behaviors, and methods to alleviate this stress for a calmer experience. FAS leads to a stressful experience in the clinic, grooming, or boarding and daycare environments, as well as in a pet and pet parent’s day-to-day lives. Pheromones are a successful tool to help alleviate stress and anxiety in pets. By combining the use of pheromones with the calm clinic approach, you can help create a calmer experience for pets and pet parents.

Brought to you by our friends at Ceva.

Julie Liu, DVMLast year, I watched a great webinar on Fear Free Pets by Dr. Tony Buffington called “Helping Our Feline Friends Feel Fear Free.” He shared a number of helpful tips on helping reduce stress for feline patients, but one of the points he made really resonated with me. He talked about going to an exhibit hall at a conference and seeing a booth selling signs that can be clipped onto the front of the cage, including a red sign that said, “Caution, fractious cat.” He asked if there were any signs that said “Caution, fearful cat,” because when he saw “fractious cat” his instinct would be to take care of himself to prevent injury, whereas if he saw “fearful cat” his instinct would be to take care of the cat.

Based on that conversation the company started making “fearful cat” signs, but it got me thinking about the language of Fear Free and the terms I routinely hear vet professionals use for pets exhibiting FAS (fear, anxiety, and stress): “fractious,” “angry,” “spicy,” “CAUTION!!!”, and of course, a variety of R-rated terms used only in the treatment area. And I totally get it. No one wants to get bitten, scratched, snapped at, or injured, and it seems like these terms will keep us safer when approaching stressed patients. So why could this language be problematic?

Well, I’ve noticed that when there’s a patient alert such as “fractious” for a cat, people tend to approach the pet in an adversarial way. They put on their cat gloves, take a deep breath, and go into the exam room ready to do battle with their patient, which usually includes scruffing the cat to immobilize them. Unfortunately, this approach often has the opposite desired effect. Cat gloves can cause fear in patients, and scruffing is painful and takes away the cat’s sense of control. The “fractious” cat’s FAS levels then escalate, which increases the chances of getting injured.

Changing our language so that it describes and advocates for the emotional health of the patient can keep us safer. Instead of “fractious,” what about, “Fearful, keep in carrier until doctor is ready, prefers hiding under towel for exam and vax”? It’s rare to see these types of patient alerts, yet they take only a few seconds to update in a medical record.

Terms like “fractious,” “angry,” and “&#%!@” also shut down the empathy we should strive to bring to our patients, both feline and canine, and joking that a pet is “spicy” trivializes their emotional experience. Instead, see how it feels when you use patient-focused language such as “fearful,” “anxious,” and “stressed.” Just as most of us felt at least one of these emotions during the pandemic (or even all three at the same time), most of your patients are feeling at least one of these emotions during their vet visit. In fact, many of these “spicy” patients are utterly terrified and completely justified in their emotions considering all of the scary things they experience at the vet. Using terms like “fearful” and “anxious” also contributes to a Fear Free culture and sets the tone for how we’d like fellow team members to approach their patients–with empathy, not as adversaries.

As Fear Free professionals, we have the tools to identify, prevent, and alleviate FAS. Modeling Fear Free language is another important step we can take to bring compassion to the patients in our care.

Resources

https://fearfreepets.com/helping-our-feline-friends-feel-fear-free-with-dr-tony-buffington/

FAS Spectrum Handouts

https://serona.vet/collections/cage-tags-signs?page=1

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

Julie Liu is a veterinarian and freelance writer based in Austin, Texas. In addition to advocating for Fear Free handling, she is passionate about felines and senior pet care. Learn more about Dr. Liu and her work at www.drjulieliu.com.

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Course Overview

In this webinar course, Tony Buffington, DVM, PhD, Clinical Professor at UC Davis School of Veterinary Medicine, will remind participants “who cats are” and why they are particularly prone to fear in confined situations (i.e., hospitals, shelters, homes, etc.) After defining fear and stress in cats, Dr. Buffington will explain what people can do to minimize their fear, particularly in caged contexts—including how to enrich the cat’s surroundings, both inside and outside of the cage, and how to recognize both red and green flags by “asking” the cat. Resources for training staff and where to learn more about effective environmental enrichment for cats will also be provided.

This course is approved for one hour of RACE CE. In order to obtain the CE and certificate, you must enroll in and complete the course quiz with a score of 80% or better.

Brought to you by our friends at Virox

Course Overview

In this recorded webinar course, join Meghan Herron, DVM, DACVB, as she reviews signs of animal stress, how to mitigate stress, and specific tips for promoting good welfare for dogs in quarantine or isolation.

This course is approved for one hour of RACE CE. In order to obtain the CE and certificate, you must enroll in and complete the course quiz with a score of 80% or better.

Brought to you by our friends at Virox

Course Overview

It is estimated that a third of dogs suffer from some form of noise aversion. If you saw 12 dogs yesterday, four of them are likely to develop noise sensitivities in their lifetime. Not only can a fear of sounds be physiologically and emotionally damaging for dogs, but it can also strain the human-animal relationship. In this presentation, Kenneth Martin, DVM, DACVB, and Debbie Martin,  CPDT-KA, KPA CTP, LVT, VTS (Behavior), will provide you with strategies for how to approach, prevent, and treat sound sensitivities, including teaching desired coping skills.

This course is approved for one hour of RACE CE and one hour of IAABC CE. In order to obtain the CE and certificate, you must enroll in and complete the course quiz with a score of 80% or better.

Brought to you by our friends at Zoetis

In our recent podcast episode, Veterinary Isolation Protocols through the Fear Free Lens, we had the honor of speaking with Dr. Colleen Fisher, DVM MSc. In this episode we dive into the impact of isolation on the emotional development of pediatric patients, the importance of the first fear impact period, and isolation through a Fear Free lens. This episode is brought to you by our friends at Virox.

Course Overview

Resource guarding is a common problem in dogs with a wide variety of behavioral presentations. The condition is sometimes referred to as possessive aggression, and it poses a serious risk of injury when aggression is directed toward humans or other animals. Resource guarding can negatively affect the human-animal bond and the dog’s social relationship with other animals. In this webinar, Kenneth Martin, DVM, DACVB, and Debbie Martin, CPDT-KA, KPA CTP, LVT, VTS (Behavior), will discuss prevention, establishing a diagnosis, and treatment recommendations.

This course is approved for one hour of RACE CE and one hour of IAABC CE. In order to obtain the CE and certificate, you must enroll in and complete the course quiz with a score of 80% or better.

Brought to you by our friends at Blue Buffalo

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Course Overview

There are many barriers to veterinary care, and cost is one of the most prevalent. As pet advocates and educators, you know that financial barriers cause stress for vets, pet parents, and pets themselves.

In this short course presented by Trupanion, we will discuss cost of care, the stop-treatment threshold, and how quality pet medical insurance, such as Trupanion, helps to lessen this burden, thereby alleviating fear, anxiety, and stress.

This course contains three lessons:

  • Lesson 1: Introduction to barriers to care
  • Lesson 2: The veterinary professional’s role in cost of care education and impact on the industry
  • Lesson 3: Quality medical insurance for pets: A solution

This course has been approved for .5 hours of RACE non-medical CE.

Presented by Trupanion

By Jennifer Merlo, DVM, CVBMC, Fear Free Director of Veterinary AffairsWe mention heartworm prevention to pet parents during almost every veterinary visit. So how is it that more than 1 million pets in the United States have heartworm disease1? American Heartworm Society (AHS) study data collected in 2022 shows that rates of heartworm disease continue to trend upward in both recognized “hot spots” and in locations where heartworm disease was once rare.2

Due to the increased incidence of travel and remote work career options, the United States is experiencing spread of heartworm prevalence throughout the country. Despite our best intentions, our pet parents are still unclear on the severity of the disease and the importance of maintaining proper heartworm prevention.

Here are five ways to help increase your client compliance and decrease the incidence of heartworm disease in your area:

  1. Discuss heartworm prevention at every visit for every pet.

Veterinarians and veterinary staff recognize the importance of discussing heartworm prevention at puppy appointments. However, often we forego discussing it during adult and senior canine patient visits. The AHS reports that only 37 percent of the U. S. canine population is on heartworm prevention!3 This is a staggering number, and it is our job to educate our clients on the importance of prevention for every pet, year-round. We must make it a point to have this discussion with them at every visit and reinforce the importance of prevention rather than treatment.

  1. Cats get heartworms, too!

Too often we neglect to have this important conversation with our feline pet parents. Fewer than 5 percent of cats are on heartworm prevention3. Most feline pet parents do not think about their cat being at risk, since most of them are indoor-only pets. It is important to have open discussions with cat owners about the spread of heartworms. Educating them that even “indoor” cats are still at risk for mosquito bites and heartworm disease can help reduce the incidence within our feline population. Pet owners may not be aware that there are multiple options for adequate heartworm prevention in cats that do not include giving an oral medication; something we know that causes lower compliance rates in cat owners.

  1. Heartworms travel and so do our pets.

The last few years have seen an increase in the number of remote workers, as well positions that require travel across state lines. Our pet owner population now looks at their dog companions as part of the family who often travel with them. As veterinary professionals, we can no longer rely on heartworm incidence maps as they relate to our direct location since our patients are traveling on a regular basis. Heartworm disease has now been diagnosed in all 50 states and without proper education our pet parents may not be aware that they are unintentionally putting their pets at risk. Be sure to ask questions about travel, including vacations as well as work travel, and be sure that pet owners understand that all pets, in all states, are at risk for contracting heartworms.

  1. Ensure that pet parents are regularly giving heartworm prevention.

When I was in practice, I was always in awe of the fact that most pet owners had an ample supply of heartworm prevention at home, yet our records indicated they should need to buy more. This is often because most pet owners only give their pet’s heartworm prevention one-third of the time. With the numerous options available on the market today, there is an option available for every pet parent to become compliant with their pet’s prevention routine. Discuss different prevention options and gauge what your client feels they can be most consistent with. By opening the conversation and talking through what works best for them, you increase your veterinary-client bond while simultaneously reinforcing the human-animal bond.

  1. Recommend heartworm testing annually.

 Despite everyone’s best intentions, sometimes doses of prevention get missed, and it’s our job to help our pet parents provide the best medical care for their pets. Recommend yearly heartworm testing to ensure that their pet is free of heartworm disease. Make obtaining the blood sample a Fear Free experience by using a Considerate Approach through positive rewards such as delicious treats or petting and using small-gauge needles to minimize discomfort. My staff was great at using insulin syringes to obtain the minimal amount of blood necessary to perform this annual test while the pet parent offered the patient treats. Most of our patients did not even realize venipuncture had occurred! Remind owners that unless we test, we won’t know, and that it’s just as important to monitor for heartworms as it is to prevent them.

It only takes one bite from an infected mosquito to transfer heartworms to a cat or dog. Let’s join with our pet parents to ensure that all our canine and feline patients are well protected.

Resources

  1. American Heartworm Society, 2023; https://www.heartwormsociety.org/
  2. American Heartworm Society Incidence Map, April 11, 2023
  3. The Truth About Cats and Dogs, American Heartworm Society

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

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Empowered: Veterinary nursing for today and tomorrow

Veterinary technicians are more important now than ever before. In this webinar, join Angela Logsdon-Hoover, LVT RVT CVT ABCDT CCFP and learn how to continually grow in your career as a veterinary technician while making a big impact in the field of veterinary medicine.