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Mealtime Mayhem in Multipet Households

Does mealtime feel frenzied or nerve-wracking when caring for multiple pets in the same household? It’s not uncommon for pet professionals, and even pet parents themselves, to feel frazzled or even anxious during these moments, but have you also considered how the pets might be feeling in the frenzy?

When Cookies Can’t Compete: Fear Free Solutions for Non-Food Motivated Pets

Not all pets find treats irresistible, and for pet owners and pet professionals, this can pose unique challenges. Many pet professionals automatically reach for a tasty treat when rewarding, building a bond with, or reassuring the pet they’re working with, but what do we do when treats fail? Join us as we delve into innovative and Fear Free solutions for working with animals that may not be food-motivated. In this webinar, you will learn: – Effective, positive reinforcement methods that prioritize the emotional well-being of animals, fostering trust and cooperation – Methods to identify alternative motivators when traditional treats fail – How to tailor your approach to suit the unique personalities and preferences of non-food-motivated pets.

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Our friends at Latah Creek Animal Hospital displaying their certifications at their clinic.

So, you’ve completed your Fear Free® Certification or Fear Free®Veterinary Practice Certification. First and foremost, congratulations, and thank you! You have taken a huge step in alleviating fear, anxiety, and stress for your clients, their pets, and even your team. Now it’s time to start spreading the word!

As you move through your Fear Free marketing journey, keep in mind that like all of us, pet owners are busy, and their attention is demanded by many other businesses as well as personal obligations. However, as their trusted Fear Free Certified Professional, the messages you share are often held in their highest regard. To get the most out of this benefit, always ensure that you are crafting your content and messaging in a way that addresses how your Fear Free Certification benefits your clients and their pets as quickly as possible. Align your goals with theirs and you’ll end up with happier, healthier, more relaxed pets and, in turn, happier pet parents.

Whether you have achieved your individual Fear Free Certification, or your clinic has achieved Fear Free®Veterinary Practice Certification, we recommend starting by choosing a few goals, defining specifically what success looks like to you, and then outlining and deploying your marketing plan.

As you work on developing your goals and success measures, here are some tips for getting started:

Marketing Your Individual Fear Free Certification

Your individual Fear Free Certification is a powerful tool that can be used to market not only your personal brand, but also elevate the work you do.

  • Display Your Fear Free Certified Professional Badge. We recommend adding your certified professional badge to your team member bio on your company’s website and updating it to include more about Fear Free, your certification, and the difference it brings for the pets in your care.Additionally, add a homepage spotlight on your company’s website highlighting the presence of Fear Free Certified Professionals on your team. We encourage you to take that a step further and link the spotlight to another page where you explain what Fear Free is, how having Fear Free Certified Professionals on your team benefits your clients and their pets, and links to where they can learn more (here’s a great page to send them to).
  • Educate Clients Directly. Weave Fear Free principles into your touch points when preparing clients for appointments, during their visit, and in follow-up communications. Let clients know you are a Fear Free Certified Professional and what that means for their pet by walking them through what to expect and following up with them on that education throughout their Fear Free visit. If they have a pet who experiences fear, anxiety, or stress in the veterinary, grooming, training, or boarding & daycare environment, discuss how their Fear Free visit will be a different and a more positive experience for their pet and themselves than what they may have experienced in the past. Discuss how your team will allow their pet to tell them if they’ve had enough and stop the treatment or appointment if their FAS level becomes too high. Continuing that education from your marketing messaging through to their in-person visit can have a significant impact.
  • Shine a Spotlight on Your Certification. Ask your company’s marketing team to create a team member spotlight about your Fear Free certification. This can be shared on social media or even in an email newsletter. Have someone snap a photo of you in action practicing Fear Free techniques and pair it with a brief write-up about you, your certification, what it means for pets in your care, and where clients can find more information.
  • Be a Fear Free Champion in Your Professional Community. Odds are, you are one of many Fear Free Certified Professionals in your community. Use the Fear Free Online Directory to find other Fear Free Certified Professionals in your area. Reach out to them, build relationships, and discuss how you can promote and refer clients to each other to strengthen the Fear Free ecosystem in your community.
  • Grow Your Professional Brand. Are you working on amplifying your professional brand on social media? Map out your goals for your brand and utilize your certification to support them. We recommend developing a campaign across all the social media channels you use with a few different posts highlighting Fear Free, what it means to be Fear Free Certified, and how that certification can benefit your audience. Use photos of you in action, share success stories, and include calls to action for your audience to take on each post. Our Fear Free Marketing Toolkit, which can be found on the left side panel of your member homepage on our website, includes several social media posts and cover photos to help you get started spreading the word.
  • Achieve Your Career Goals. Are you looking to move to the next level in your career, find a new role, or build your network? Share regular posts on LinkedIn about the work you put in to become certified, how it is helping you in your everyday practice, and the difference it makes for the pets in your care. Add your certification to your resume and utilize the Fear Free network to find a company that aligns with your professional goals. Find and connect with like-minded Fear Free Certified Professionals through our private member community on Facebook to further work toward your professional goals.

Marketing Your Fear Free Veterinary Practice Certification

Fear Free Veterinary Practice Certification allows you to not only bring a higher level of Fear Free care to your patients but also opens the door to many new opportunities for marketing Fear Free to your clients and community.

  • Define Your Differentiators. One of the first steps in your clinic’s marketing strategy should be developing and advertising your clinic’s differentiators. If you haven’t already, gather your team and brainstorm 3 to 5 things that make your clinic unique from others nearby. Fear Free Veterinary Practice Certification is a built-in differentiator and a great place to start. Once you define some additional differentiators, highlight them on your website’s homepage, on social media, and in client communication. Tell the story of not just what you do differently, but how you do it differently. Looking for a great example of highlighting Fear Free as a differentiator within a Fear Free Certified Veterinary Practice group? Check out PetVet365’s homepage and Fear Free Experience page.
  • Display Your Certified Practice Badge. Add your certified practice badge to your clinic’s website homepage with a brief write-up on what it means to be certified and what it means for your clients. Couple your homepage highlight with an additional page on your website that dives deeper into your Fear Free Certified Veterinary Practice designation, the hard work your team completed to get there, and how it will positively affect your clients’ experience with your clinic. Need some inspiration? Check out how Family Pet Health in Murfreesboro, Tennessee, showcases their veterinary practice’s certification on their homepage and an additional Fear Free page.Additionally, your team’s professional certification badges should be included on their website biographies. Spotlight them on social media or in your clinic’s newsletter to continue spreading awareness. Our Fear Free Marketing Resources page, which can be found on your member homepage on our website, also includes social media graphics and client-facing videos you can share to spread the word.
  • Walk the Walk, Don’t Just Talk the Talk. Marketing can fall flat when it isn’t backed up by your clients’ experiences. Make sure clients and their pets can recognize your differentiators, especially your Fear Free Veterinary Practice Certification, in every interaction, from their search online to the preparation for their appointment, from their time inside your clinic to the follow-up after their visit. Don’t let the initial marketing of your certification be the end; keep reminding, educating, and impressing your clients with the Fear Free principles your team practices every single day.Also, remember that word of mouth is one of the most powerful marketing tools you have at your disposal, so arm your clients with the education they need to shout your clinic’s name from the rooftops to their families and friends!
  • Attract and Retain Qualified Team Members. We all know that attracting strong candidates and retaining them is a pain point many practices are experiencing right now. Recruitment marketing is just as important as client marketing and can make a big difference in the types of applications you receive for open positions. Being a Fear Free Certified Veterinary Practice is a powerful recruiting tool that you should use to elevate your practice above the rest. Include that you are a Fear Free Certified Veterinary Practice in your job ads, the careers page on your website, and on your clinic’s LinkedIn page, explaining how that designation improves your team’s experience, safety, and medical standards, as well as delighting your clients.
  • Network, Refer, and Cross Promote Within Your Fear Free Ecosystem. There are likely many other Fear Free Certified Professionals in your community who are looking to ensure that their clients have a Fear Free experience everywhere they go. Use the Fear Free Online Directory to find certified groomers, boarding and daycare facilities, trainers, and pet sitters in your area. Connect with them, build relationships, and develop strategies for referring clients and cross promoting each other. This could look like a postcard or flyer you each give out to new clients that includes a special gift or discount, highlighting each other on social media or on your websites, and referring clients who are looking for a new professional service to a fellow Fear Free Certified Professional.

As with any new marketing endeavor, failing to ensure that you have the resources you need can result in missing goalposts. The great news is that our Fear Free team is here to support you and provide those tools you need to achieve your goals and alleviate fear, anxiety, and stress for not just pets, but people too.

Since 2016, Fear Free has helped to change the way pets receive care from both veterinary and pet professionals. By closely listening to the needs of pet care professionals, Fear Free has built a robust catalog of certification programs and courses that focus on emotional wellbeing, enrichment, and reduction of fear, anxiety, and stress in pets. Over 100,000 Fear Free Certified Professionals are working to change the standard of animal care across the world. We thank you for being an important part of this initiative.

To learn more about Fear Free, register for a new membership, renew your membership, or learn more about Fear Free Veterinary Practice Certification, visit www.fearfreepets.com.

Muzzle training is essential training for a new dog. Creating comfort and ease with wearing a muzzle can help build confidence and make treatments easier for both you and the dog. Mikkel Becker, CBCC-KA, KPA CTP, CDBC, CPDT-KA, CTC, and Debbie Martin RVT, CPDT-KA, KPA CTP, VTS (Behavior), will show you how to safely and effectively muzzle train.

You must be a Fear Free member and logged in to view this webinar

Rick Sparks and Dave Powell from State Farm join host Steve Dale to talk about the critical role of business insurance in protecting veterinary practices, grooming businesses, dog trainers, and other pet professionals. They discuss the importance of close contact with your insurance agent, how insurance values are determined, and more. State Farm is one of the leading insurers in the United States and is the only insurance company in the United States to not discriminate by dog breed.

Sponsored by State Farm.

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The FAS Scale Deconstructed: The Importance of Addressing Stress Early On

In this recorded webinar, Fear Free’s Education Manager Lori Chamberland takes a closer look at each level of the FAS scale to empower you to score pets with greater confidence. You’ll see video examples of pets at each level of the scale and understand why it’s important to address stress early, rather than waiting until FAS 3 or higher to intervene.

You must be a Fear Free member and logged in to view this webinar.

Mitigating Fear, Anxiety and Stress for Dogs in Isolation or Quarantine

In this recorded webinar, join Meghan Herron, DVM, DACVB, as she reviews signs of animal stress, how to mitigate stress, and specific tips for promoting good welfare for dogs in quarantine or isolation.

Brought to you by our friends at Virox

Each of us has preferences about what we find appealing and when! Ice cream or steak? Chocolate or strawberry? Sweet or salty? Join Monique Feyrecilde, BA, LVT, VTS Behavior, who will explore preferences, options, feeding methods, and how best to use the Fear Free Treat Ladder during veterinary visits.

Attendees will learn :

1) Explore a variety of options for each patient interaction and observe patient preference.
2) Construct a ranking system for a hierarchy of available rewards based on the observed preference of the patient.
3) Use at least three different types of food effectively depending on the procedure being performed.

Brought to you by our friends at Blue Buffalo.

You must be a Fear Free member and logged in to view this webinar.

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Alyson Evans, RVT, CVT, Elite FFCP, CCFPAs many of you have read previously, I have been suffering from burnout. It took me a full year to accept that I needed to seek professional help to address my emotional ailments. Some days were better than others and some were darker.

From the day I went onto the Sondermind website and filled out the questionnaire about what I needed to address, I knew I was done holding onto so much darkness, hurt, and feelings of failure and worthlessness. A therapist contacted me within the day, and I scheduled my first appointment.

During my first session I burst into tears and felt relief. More, I felt the start of freedom from everything weighing me down. My weekly sessions dove into dark places that I didn’t realize were affecting me in an unhealthy way.

I have learned so much: That the emotional baggage of a recent trauma I had witnessed was called secondary trauma. And that when burnout and secondary trauma come together, the result is compassion fatigue.

I know many people are terrified of seeking professional help, believing it is a sign of weakness. It isn’t. Seeking professional help is a sign of strength and self-worth, recognition that it’s okay to put ourselves first. It’s difficult to do that, especially if we are veterinary professionals, but humans are not meant to fix everything on their own. We aren’t meant to be all-knowing and all-healing, let alone self-healing, at least not without a little help and guidance.

At a recent therapy session, I didn’t have much to talk about other than two vivid dreams, unusual because typically my dreams fade away rather than sticking in my memory. In the first, I was bitten on my right wrist and left ankle by a snake. After some research, I learned that this dream signifies overcoming a mental obstacle or issue as well as dealing with criticism. Both were accurate. I felt like I had been healing but hadn’t fully realized it. In the next dream, our neighbor, with whom I’ve had issues in the past, was drawing beautiful chalk murals on our sidewalk. She told me she wanted to start over and admitted that she had not been very nice to me for the past two years.

When I told my therapist about these dreams, I explained that I thought they were signaling that I was free to move on and move forward from the darkness I had been harboring. My therapist, smiling, nodded her head in agreement and for the first time I felt pride in myself and how far I have come.

My therapist once asked how I would know that I had achieved healing. “Pride,” I said. I would feel proud of myself for learning and practicing the tools I had gained from therapy to self-heal to the best of my ability, for putting aside my self-pride to seek professional help. Now that has happened.

My hope in sharing this journey is that some or all of you will find the strength to advocate for yourself. Take a chance on yourself and seek professional help. Speak up and ask for help or let someone know you are not okay. You can learn how to set boundaries, love yourself, and know that it is okay to not always be okay.

Here are some things that help me daily:

I play calming music in the car to and from work: It’s not just great for a Fear Free visit to and from the vet office for our pets, it is great for our own mental wellbeing going to and from a place that can cause us fear, anxiety, and stress.

When I start to feel stress or anxiety, I ask myself, “Is this helpful or hurtful?” and then move on.

I no longer work through lunch: I need that time to recharge, whether by meditating, listening to music or a podcast, or watching a Ted Talk or Netflix show.

I make plans for the weekend or holidays: Making plans with my family helps us not to stagnate at home but to get out of the house and do things together.

I set a bedtime for the kids: Adults need their own time. Keeping kids on a set schedule for bedtime helps parents stay connected and have time to check in on one another.

I don’t try and solve every problem: We are in an industry where people come to us with problems that we do our best to solve. It is okay to guide family and friends toward solving their own problems and making their own mistakes.

I treat myself: A hair appointment, a new outfit, or a mani-pedi are all ways to relax and feel special now and then.

I explore new options: The best time to explore other opportunities is to do it when we don’t have to. If you are happily employed but want to see what other hospitals are like or what opportunities are out there, investigate them. When we are not in a position where we might have to settle, we can explore our own values in a career and determine what is important to us. Many times, this exercise can help us realize what we value in ourselves or desire in a career path or future hospital.

I accept my feelings: It’s okay to express my feelings, whether someone else agrees with them or not.

I’m open and honest with loved ones: When I allow myself to be vulnerable and talk about how I am feeling or anxieties or fears I have, I allow my family to be part of that, which in turn has helped them feel more involved with my life rather than just being spectators.

Check out our Fear Free on the House page for resources on wellness, quick tips, and more!

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

Alyson Evans  RVT, CVT, Elite FFCP, CVBL, is hospital manager at Briargate Boulevard Animal Hospital in Colorado Springs, Colorado.
 
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Mikkel Becker, CBCC-KA, KPA CTP, CDBC, CPDT-KA, CTC and Debbie Martin RVT, CPDT-KA, KPA CTP, VTS (Behavior) show how you can help make brushing your dog a pleasurable Fear Free experience with your dog.