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Mealtime Mayhem in Multipet Households

Does mealtime feel frenzied or nerve-wracking when caring for multiple pets in the same household? It’s not uncommon for pet professionals, and even pet parents themselves, to feel frazzled or even anxious during these moments, but have you also considered how the pets might be feeling in the frenzy?

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Our friends at Latah Creek Animal Hospital displaying their certifications at their clinic.

So, you’ve completed your Fear Free® Certification or Fear Free®Veterinary Practice Certification. First and foremost, congratulations, and thank you! You have taken a huge step in alleviating fear, anxiety, and stress for your clients, their pets, and even your team. Now it’s time to start spreading the word!

As you move through your Fear Free marketing journey, keep in mind that like all of us, pet owners are busy, and their attention is demanded by many other businesses as well as personal obligations. However, as their trusted Fear Free Certified Professional, the messages you share are often held in their highest regard. To get the most out of this benefit, always ensure that you are crafting your content and messaging in a way that addresses how your Fear Free Certification benefits your clients and their pets as quickly as possible. Align your goals with theirs and you’ll end up with happier, healthier, more relaxed pets and, in turn, happier pet parents.

Whether you have achieved your individual Fear Free Certification, or your clinic has achieved Fear Free®Veterinary Practice Certification, we recommend starting by choosing a few goals, defining specifically what success looks like to you, and then outlining and deploying your marketing plan.

As you work on developing your goals and success measures, here are some tips for getting started:

Marketing Your Individual Fear Free Certification

Your individual Fear Free Certification is a powerful tool that can be used to market not only your personal brand, but also elevate the work you do.

  • Display Your Fear Free Certified Professional Badge. We recommend adding your certified professional badge to your team member bio on your company’s website and updating it to include more about Fear Free, your certification, and the difference it brings for the pets in your care.Additionally, add a homepage spotlight on your company’s website highlighting the presence of Fear Free Certified Professionals on your team. We encourage you to take that a step further and link the spotlight to another page where you explain what Fear Free is, how having Fear Free Certified Professionals on your team benefits your clients and their pets, and links to where they can learn more (here’s a great page to send them to).
  • Educate Clients Directly. Weave Fear Free principles into your touch points when preparing clients for appointments, during their visit, and in follow-up communications. Let clients know you are a Fear Free Certified Professional and what that means for their pet by walking them through what to expect and following up with them on that education throughout their Fear Free visit. If they have a pet who experiences fear, anxiety, or stress in the veterinary, grooming, training, or boarding & daycare environment, discuss how their Fear Free visit will be a different and a more positive experience for their pet and themselves than what they may have experienced in the past. Discuss how your team will allow their pet to tell them if they’ve had enough and stop the treatment or appointment if their FAS level becomes too high. Continuing that education from your marketing messaging through to their in-person visit can have a significant impact.
  • Shine a Spotlight on Your Certification. Ask your company’s marketing team to create a team member spotlight about your Fear Free certification. This can be shared on social media or even in an email newsletter. Have someone snap a photo of you in action practicing Fear Free techniques and pair it with a brief write-up about you, your certification, what it means for pets in your care, and where clients can find more information.
  • Be a Fear Free Champion in Your Professional Community. Odds are, you are one of many Fear Free Certified Professionals in your community. Use the Fear Free Online Directory to find other Fear Free Certified Professionals in your area. Reach out to them, build relationships, and discuss how you can promote and refer clients to each other to strengthen the Fear Free ecosystem in your community.
  • Grow Your Professional Brand. Are you working on amplifying your professional brand on social media? Map out your goals for your brand and utilize your certification to support them. We recommend developing a campaign across all the social media channels you use with a few different posts highlighting Fear Free, what it means to be Fear Free Certified, and how that certification can benefit your audience. Use photos of you in action, share success stories, and include calls to action for your audience to take on each post. Our Fear Free Marketing Toolkit, which can be found on the left side panel of your member homepage on our website, includes several social media posts and cover photos to help you get started spreading the word.
  • Achieve Your Career Goals. Are you looking to move to the next level in your career, find a new role, or build your network? Share regular posts on LinkedIn about the work you put in to become certified, how it is helping you in your everyday practice, and the difference it makes for the pets in your care. Add your certification to your resume and utilize the Fear Free network to find a company that aligns with your professional goals. Find and connect with like-minded Fear Free Certified Professionals through our private member community on Facebook to further work toward your professional goals.

Marketing Your Fear Free Veterinary Practice Certification

Fear Free Veterinary Practice Certification allows you to not only bring a higher level of Fear Free care to your patients but also opens the door to many new opportunities for marketing Fear Free to your clients and community.

  • Define Your Differentiators. One of the first steps in your clinic’s marketing strategy should be developing and advertising your clinic’s differentiators. If you haven’t already, gather your team and brainstorm 3 to 5 things that make your clinic unique from others nearby. Fear Free Veterinary Practice Certification is a built-in differentiator and a great place to start. Once you define some additional differentiators, highlight them on your website’s homepage, on social media, and in client communication. Tell the story of not just what you do differently, but how you do it differently. Looking for a great example of highlighting Fear Free as a differentiator within a Fear Free Certified Veterinary Practice group? Check out PetVet365’s homepage and Fear Free Experience page.
  • Display Your Certified Practice Badge. Add your certified practice badge to your clinic’s website homepage with a brief write-up on what it means to be certified and what it means for your clients. Couple your homepage highlight with an additional page on your website that dives deeper into your Fear Free Certified Veterinary Practice designation, the hard work your team completed to get there, and how it will positively affect your clients’ experience with your clinic. Need some inspiration? Check out how Family Pet Health in Murfreesboro, Tennessee, showcases their veterinary practice’s certification on their homepage and an additional Fear Free page.Additionally, your team’s professional certification badges should be included on their website biographies. Spotlight them on social media or in your clinic’s newsletter to continue spreading awareness. Our Fear Free Marketing Resources page, which can be found on your member homepage on our website, also includes social media graphics and client-facing videos you can share to spread the word.
  • Walk the Walk, Don’t Just Talk the Talk. Marketing can fall flat when it isn’t backed up by your clients’ experiences. Make sure clients and their pets can recognize your differentiators, especially your Fear Free Veterinary Practice Certification, in every interaction, from their search online to the preparation for their appointment, from their time inside your clinic to the follow-up after their visit. Don’t let the initial marketing of your certification be the end; keep reminding, educating, and impressing your clients with the Fear Free principles your team practices every single day.Also, remember that word of mouth is one of the most powerful marketing tools you have at your disposal, so arm your clients with the education they need to shout your clinic’s name from the rooftops to their families and friends!
  • Attract and Retain Qualified Team Members. We all know that attracting strong candidates and retaining them is a pain point many practices are experiencing right now. Recruitment marketing is just as important as client marketing and can make a big difference in the types of applications you receive for open positions. Being a Fear Free Certified Veterinary Practice is a powerful recruiting tool that you should use to elevate your practice above the rest. Include that you are a Fear Free Certified Veterinary Practice in your job ads, the careers page on your website, and on your clinic’s LinkedIn page, explaining how that designation improves your team’s experience, safety, and medical standards, as well as delighting your clients.
  • Network, Refer, and Cross Promote Within Your Fear Free Ecosystem. There are likely many other Fear Free Certified Professionals in your community who are looking to ensure that their clients have a Fear Free experience everywhere they go. Use the Fear Free Online Directory to find certified groomers, boarding and daycare facilities, trainers, and pet sitters in your area. Connect with them, build relationships, and develop strategies for referring clients and cross promoting each other. This could look like a postcard or flyer you each give out to new clients that includes a special gift or discount, highlighting each other on social media or on your websites, and referring clients who are looking for a new professional service to a fellow Fear Free Certified Professional.

As with any new marketing endeavor, failing to ensure that you have the resources you need can result in missing goalposts. The great news is that our Fear Free team is here to support you and provide those tools you need to achieve your goals and alleviate fear, anxiety, and stress for not just pets, but people too.

Since 2016, Fear Free has helped to change the way pets receive care from both veterinary and pet professionals. By closely listening to the needs of pet care professionals, Fear Free has built a robust catalog of certification programs and courses that focus on emotional wellbeing, enrichment, and reduction of fear, anxiety, and stress in pets. Over 100,000 Fear Free Certified Professionals are working to change the standard of animal care across the world. We thank you for being an important part of this initiative.

To learn more about Fear Free, register for a new membership, renew your membership, or learn more about Fear Free Veterinary Practice Certification, visit www.fearfreepets.com.

Muzzle training is essential training for a new dog. Creating comfort and ease with wearing a muzzle can help build confidence and make treatments easier for both you and the dog. Mikkel Becker, CBCC-KA, KPA CTP, CDBC, CPDT-KA, CTC, and Debbie Martin RVT, CPDT-KA, KPA CTP, VTS (Behavior), will show you how to safely and effectively muzzle train.

You must be a Fear Free member and logged in to view this webinar

Course Overview

It is estimated that a third of dogs suffer from some form of noise aversion. If you saw 12 dogs yesterday, four of them are likely to develop noise sensitivities in their lifetime. Not only can a fear of sounds be physiologically and emotionally damaging for dogs, but it can also strain the human-animal relationship. In this presentation, Kenneth Martin, DVM, DACVB, and Debbie Martin,  CPDT-KA, KPA CTP, LVT, VTS (Behavior), will provide you with strategies for how to approach, prevent, and treat sound sensitivities, including teaching desired coping skills.

This course is approved for one hour of RACE CE and one hour of IAABC CE. In order to obtain the CE and certificate, you must enroll in and complete the course quiz with a score of 80% or better.

Brought to you by our friends at Zoetis

Course Overview

Resource guarding is a common problem in dogs with a wide variety of behavioral presentations. The condition is sometimes referred to as possessive aggression, and it poses a serious risk of injury when aggression is directed toward humans or other animals. Resource guarding can negatively affect the human-animal bond and the dog’s social relationship with other animals. In this webinar, Kenneth Martin, DVM, DACVB, and Debbie Martin, CPDT-KA, KPA CTP, LVT, VTS (Behavior), will discuss prevention, establishing a diagnosis, and treatment recommendations.

This course is approved for one hour of RACE CE and one hour of IAABC CE. In order to obtain the CE and certificate, you must enroll in and complete the course quiz with a score of 80% or better.

Brought to you by our friends at Blue Buffalo

By Jennifer Merlo, DVM, CVBMC, Fear Free Director of Veterinary AffairsWe mention heartworm prevention to pet parents during almost every veterinary visit. So how is it that more than 1 million pets in the United States have heartworm disease1? American Heartworm Society (AHS) study data collected in 2022 shows that rates of heartworm disease continue to trend upward in both recognized “hot spots” and in locations where heartworm disease was once rare.2

Due to the increased incidence of travel and remote work career options, the United States is experiencing spread of heartworm prevalence throughout the country. Despite our best intentions, our pet parents are still unclear on the severity of the disease and the importance of maintaining proper heartworm prevention.

Here are five ways to help increase your client compliance and decrease the incidence of heartworm disease in your area:

  1. Discuss heartworm prevention at every visit for every pet.

Veterinarians and veterinary staff recognize the importance of discussing heartworm prevention at puppy appointments. However, often we forego discussing it during adult and senior canine patient visits. The AHS reports that only 37 percent of the U. S. canine population is on heartworm prevention!3 This is a staggering number, and it is our job to educate our clients on the importance of prevention for every pet, year-round. We must make it a point to have this discussion with them at every visit and reinforce the importance of prevention rather than treatment.

  1. Cats get heartworms, too!

Too often we neglect to have this important conversation with our feline pet parents. Fewer than 5 percent of cats are on heartworm prevention3. Most feline pet parents do not think about their cat being at risk, since most of them are indoor-only pets. It is important to have open discussions with cat owners about the spread of heartworms. Educating them that even “indoor” cats are still at risk for mosquito bites and heartworm disease can help reduce the incidence within our feline population. Pet owners may not be aware that there are multiple options for adequate heartworm prevention in cats that do not include giving an oral medication; something we know that causes lower compliance rates in cat owners.

  1. Heartworms travel and so do our pets.

The last few years have seen an increase in the number of remote workers, as well positions that require travel across state lines. Our pet owner population now looks at their dog companions as part of the family who often travel with them. As veterinary professionals, we can no longer rely on heartworm incidence maps as they relate to our direct location since our patients are traveling on a regular basis. Heartworm disease has now been diagnosed in all 50 states and without proper education our pet parents may not be aware that they are unintentionally putting their pets at risk. Be sure to ask questions about travel, including vacations as well as work travel, and be sure that pet owners understand that all pets, in all states, are at risk for contracting heartworms.

  1. Ensure that pet parents are regularly giving heartworm prevention.

When I was in practice, I was always in awe of the fact that most pet owners had an ample supply of heartworm prevention at home, yet our records indicated they should need to buy more. This is often because most pet owners only give their pet’s heartworm prevention one-third of the time. With the numerous options available on the market today, there is an option available for every pet parent to become compliant with their pet’s prevention routine. Discuss different prevention options and gauge what your client feels they can be most consistent with. By opening the conversation and talking through what works best for them, you increase your veterinary-client bond while simultaneously reinforcing the human-animal bond.

  1. Recommend heartworm testing annually.

 Despite everyone’s best intentions, sometimes doses of prevention get missed, and it’s our job to help our pet parents provide the best medical care for their pets. Recommend yearly heartworm testing to ensure that their pet is free of heartworm disease. Make obtaining the blood sample a Fear Free experience by using a Considerate Approach through positive rewards such as delicious treats or petting and using small-gauge needles to minimize discomfort. My staff was great at using insulin syringes to obtain the minimal amount of blood necessary to perform this annual test while the pet parent offered the patient treats. Most of our patients did not even realize venipuncture had occurred! Remind owners that unless we test, we won’t know, and that it’s just as important to monitor for heartworms as it is to prevent them.

It only takes one bite from an infected mosquito to transfer heartworms to a cat or dog. Let’s join with our pet parents to ensure that all our canine and feline patients are well protected.

Resources

  1. American Heartworm Society, 2023; https://www.heartwormsociety.org/
  2. American Heartworm Society Incidence Map, April 11, 2023
  3. The Truth About Cats and Dogs, American Heartworm Society

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

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Bernadette Kazmarski
We think of Fear Free techniques for handling pets in shelters, at veterinary visits, and in our homes. But some cats need to be brought to those places in a most stressful way—being caught in a humane trap. Fear Free techniques can help relieve stress even in these situations.

Most cats are trapped for TNR—neutering, vaccination, and return to a colony. Young kittens and somewhat friendly cats will often be kept for socialization and adoption. Lost cats often need to be trapped, as well as cats in hoarding and humane cases. All of those circumstances are already very stressful.

Being Trapped Violates a Cat’s Instincts

So if cats find boxes irresistible, why would walking into a wire box be frightening to them? Cats will seek and tuck themselves into small spaces for safety and as part of their predatory behavior to both inspect to find prey and hide to ambush prey. But a cat doesn’t want to be ambushed herself, and she needs to feel a sense of security about the space and see a safe exit in order to explore it.

Knowing that, we set up a wire tunnel with one way in and no way out and we expect a cat to walk into it? Yes, we do. They need to be handled, held overnight or longer, and sometimes treated while in a trap too. It’s an immense amount of anxiety and stress for any cat.

Fear Free for Community Cats

This is one area of cat handling where, knowingly or unknowingly, Fear Free techniques have long been used because following a cat’s cues and overcoming her anxiety is the only way to trap successfully.

“Working in TNR/community cat care, I think Fear Free is extremely important,” said Sterling “TrapKing” Davis, founder of TrapKing Humane. “The purpose is to prevent and alleviate fear/stress/anxiety in pets and for our community pets.”

No trapping happens without a plan and preparation for each step of the process, so the cat is treated humanely and experiences the least amount of stress: set the trap in a safe location, use high-value food as a bait, monitor the trap, and when the trap closes behind the cat cover the trap immediately to calm her and eliminate visual stimulation. Then, at each move minding the cat’s comfort and security, carry the trap and transport to wherever the cat needs to go for the necessary services and care.

“It’s things like making sure you have newspapers/pee pads in the trap beforehand. Making sure to cover the traps to calm the kitty and during transports, having a decent temperature and keeping vehicle windows rolled up as wind noise can be really scary, especially with everything going on,” Davis says. “TNR kitties will be a little confused/stressed until you return them back to their colony so Fear Free and understanding it can be extremely helpful.”

Familiarity in the Midst of Chaos

Though there are protocols for trapping, a cat rarely walks into the trap on the first attempt. All cats react to a change in routine with some amount of distrust, and you’re about to put a big change in their routine. Plan the process around familiar elements and adjust as necessary. Here are two examples from my own experiences.

Adding something new to any cat’s environment can create stress. If a cat seems particularly fearful, I’ll often start by conditioning her to the trap: set up the trap, sanitized and sprayed with pheromones, secured open so it can’t accidentally shut, and the cat can walk in and out, rubbing her scent on it. Feed her in the open trap until she seems comfortable, and when ready set the trap so it shuts when she confidently walks in for breakfast.

If the cat has a regular caretaker, they can participate to keep the cat’s routine as familiar as possible. In trapping a colony of 10, I made the plans, set the traps, then left to remove my scent and activity while advising the caretaker in messages. He opened the garage door, greeted them, then sat down with his coffee as he always did. We trapped them all in two days with very little stress because they were confident enough of their circumstances and caretaker to walk into the traps for their food.

Stacy LeBaron, host of the weekly Community Cats Podcast, agrees. “Incorporating some Fear Free techniques into a good trapping plan could benefit both the cat and the trapper during the trapping, surgery, recovery and release stages. Being calm, quiet, and relaxed are bedrocks to successful trapping and colony management,” she says.

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

Bernadette E. Kazmarski is a self-employed commercial artist, writer, graphic designer, illustrator, and fine artist whose portfolio includes hundreds of commissioned pet portraits as well as landscape and wildlife artwork. She is author of the award-winning daily blog The Creative Cat featuring feline and pet health, welfare, adoption, and rescue, plus humor, poetry, and lots of cat photos. Bernadette has been rescuing and fostering cats since 1980 and works with her local TNR organization to TNR or foster/socialize. Her current feline family includes a mom and litter of five incredible house panthers and five former feral rescues in training, plus two rescue fosters from her neighborhood.

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The Importance of Partnering: Fear Free Certified Trainers and Certified Practices

Fear Free extends beyond veterinary care, and often the veterinary team relies on partnering with other Fear Free Certified Professionals to provide the best care. In this webinar for Fear Free Certified Practices and Fear Free Certified trainers, a panel of Fear Free Certified trainers and veterinary professionals will discuss the importance of creating a working relationship between veterinary hospitals and trainers. We will look at how to approach and build those relationships, the benefits it can have for both the trainer and the veterinary practice, the difference between Fear Free certified trainers and other animal trainers, as well as how this partnership can help build a client base for both parties

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The FAS Scale Deconstructed: The Importance of Addressing Stress Early On

In this recorded webinar, Fear Free’s Education Manager Lori Chamberland takes a closer look at each level of the FAS scale to empower you to score pets with greater confidence. You’ll see video examples of pets at each level of the scale and understand why it’s important to address stress early, rather than waiting until FAS 3 or higher to intervene.

You must be a Fear Free member and logged in to view this webinar.

Course Overview

In this one-hour course, you’ll learn about the different types of stress and how stress impacts the brain. You will develop an understanding of learned helplessness, the range of behaviors commonly associated with toxic stress, and the connection between those behaviors and changes to the brain. The course will finish with a discussion of the benefits of giving an animal more control and how that changes the brain. By the end of this course, you should have a strong understanding of why Fear Free principles are important for promoting both physical and behavioral health and wellbeing.

This course contains four lessons:

  • Lesson 1: Types of Stress
  • Lesson 2: Learned Helplessness
  • Lesson 3: Toxic Stress and Trauma
  • Lesson 4: The Power of Agency
  • This course was written by Kristina Spaulding, PhD, CAAB and is approved for one hour of RACE CE.