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Blog Archives

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Join world-renowned animal behaviorist, award-winning author, and subject of an Emmy-award winning film Temple Grandin, Ph.D., as she takes a tour of a veterinary hospital with Fear Free founder Dr. Marty Becker and describes what she sees, hears, and experiences. Learn through Dr. Grandin’s first-hand observations how we can better “see” things from animals’ perspectives and how even small improvements, exactly like the ones taught in Fear Free’s Veterinary Certification Program, can make a world of difference for cats and dogs.

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Even the best strategies and ideas will fall flat if you can’t get your staff on board with them. This is especially true when it comes to implementing Fear Free. In this first part of Episode One, featuring Kathryn Primm, DVM, and John Talmadge, DVM, we not only talk about the importance of getting your staff excited and invested in implementing Fear Free, but also how that process looks in both a small and large practice. Do you need to set staff meetings? How do you pick your “Fear Free Advocate” like discussed in the modules? These questions and more are addressed in part one of our very first episode.

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After becoming certified, it’s not just about the how you implement the Fear Free strategies you have learned, but also how you market your newly earned certification. Being certified not only helps you practice better medicine, but it tells your clients and potential clients that you’re a step above the competition. In this podcast, we talk about how to use social media, video, email, and more to market your certification and communicate with clients.

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When many people think of a happy dog or a blissful cat, often images of a treat-spoiled dog or cat basking in the presence of some catnip come to mind. And it’s true. cats and dogs love those things. But when used in the right context, these seemingly simple little joys can be more than just recreational forms of happiness for our best friends. When it comes to reducing fear, anxiety, and stress in our pets during veterinary visits, the right use of treats and other tactics can make for powerful tools. In this podcast, featuring Dr. Natalie Marks of Blum Animal Hospital and Dr. John Talmadge of Bigger Road Veterinary Clinic, we talk about the treat ladder’s literal role in creating a Fear Free veterinary visit as well as its part in the larger Fear Free ideology and approach.