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Natalie L. Marks, DVM, CVJ, CCFP, Elite FFCP-V

While our profession originated in preventive medicine, many veterinarians today spend most of their time on chronic disease detection and management. Some of this shift is due to cats living inside the home with longer lifespans. However, other significant factors include pet parents waiting longer to seek veterinary care due to myths about cat health and the rising costs of veterinary medicine.

As Fear Free Certified Professionals, we don’t just consider physical health but also the emotional health of the feline patient, pet parent, and our teams. When specifically thinking about how this applies to the diagnosis and management of our feline diabetic patients, there are two fundamental tenets for success: educating cat caregivers on signs of diabetes for earlier detection and offering alternative treatment options for qualifying patients to ensure complete health.

With a diagnosis of diabetes, some colleagues may question why we need another treatment besides insulin. For one, owner compliance with needles, insulin administration, and insulin overdosing are of concern. Also, we know that there is an increasing number of cats being diagnosed with diabetes. An estimated 600,000 cats in the U.S. are diagnosed with diabetes during their lifetime, with the prevalence of this devastating disease increasing over the past decade. However, the most crucial statistic from research shows that 125,000 cats go untreated1.

Early Detection

We must continue to educate pet parents about the more common signs of diabetes. Urban myths circulate with inaccurate information, such as the idea that indoor cats don’t need routine veterinary care and that these cats vocalize when they don’t feel well.

Instead of acquiescing, let’s provide simple early-detection guidelines. Here are the four most common signs of feline diabetics displayed through the mnemonic “MEOW:”

  • More eating and drinking
  • Excessive appetite
  • Overweight
  • Weight loss that occurs suddenly

This can be used in several social media posts—be sure to communicate this to pet parents where they can best receive information!

In addition to the most common signs, it’s also helpful to give pet parents an idea of other risks. Some of the increased risk factors for dogs hold for cats, like chronic pancreatitis, being middle age, and use of steroids, but there are definite differences

that your cat’s parents want to know! This is especially true with how much of a role obesity plays – cats with an obese body condition score are four times more likely to develop diabetes! Besides the other complications of obesity, this is a big reason to ALWAYS give our patients a body condition score and discuss appropriate weight management guidelines. Indoor cats, neutered males, chronic kidney cats, and hyperthyroid kitties are also at risk.

When pet parents call for an appointment based on the clinical signs observed at home, continuing the education process during the physical exam is essential. Cats are very similar in pathophysiology to overweight adults; 80% (or more)2 have Type 2 diabetes. This is due to either an insensitivity or resistance to insulin in tissues. Pancreatic beta cells don’t like a high glucose environment or being overtaxed. When that happens, we see the progressive loss of beta-cell insulin production and burnout.

Diagnosis of diabetes also requires diagnostics. Let’s recommend a foundational diagnostic workup instead of just a blood glucose spot check. This includes a full CBC (complete blood count), a chemistry panel with electrolytes, a concurrent urinalysis with culture (preferably low colony count), a UPC (urine protein: creatinine ratio), blood pressure, and a thyroid panel. While many of our patients develop their diabetic state secondary to adipocyte inflammation, we can see other associated disease states like chronic kidney disease, hypertension, hyperthyroidism, and acromegaly.

Fear Free Treatment Options

Insulin is a successful treatment option for many diabetic cats. However, a large population remains completely untreated, and for those yet to be diagnosed, insulin may not be a good fit for the family’s lifestyle. Veterinary teams must provide safe and effective treatment alternatives.

Bexacat™ (bexagliflozin tablets) is the first sodium-glucose cotransporter 2 (SGLT2) inhibitor approved by the FDA in any animal species. Bexacat™ introduces a mechanism of action for veterinarians and pet owners that offers a non-insulin, needle-free, once-daily oral medication specifically designed for cats with diabetes mellitus. This first-in-class therapeutic is indicated to improve glycemic control in otherwise healthy cats with diabetes mellitus NOT previously treated with insulin.

Let’s consider what’s different about the mechanism of Bexacat™ vs. traditional insulin. Insulin drives glucose into the cells, whereas Bexacat™ drops blood glucose levels by promoting urinary excretion or preventing renal glucose reabsorption.

Several differentiating features of Bexacat™ help promote physical and emotional health. First, unlike traditional insulin, Bexacat™ does not require dosing calculations or titration, measuring in syringes, or potential dosing errors. It’s one flavored tablet per cat daily and can be given in food. Not only does this streamline the process for clients, but it also helps them efficiently manage their schedules or travel demands by

having other caregivers participate. The tablet has been shown to have 96-97% palatability in studies3, which also encourages easing client compliance!

Another unique characteristic of Bexacat™ is that dosing is independent of our patient’s blood sugar or if the cat gains or loses weight. This is incredibly helpful in easing the minds of cat parents, especially as we start to talk about the possibility of remission monitoring. We need a minimum weight of 3kg for cats taking Bexacat™.

The essential piece of success is case selection. At this point, Type 1 Diabetics and feline patients who have been on traditional insulin are not candidates for Bexacat™ use. This is because when cats have been diabetics for a long time or are Type 1 (insulin-dependent), they don’t have enough healthy B-cells in their pancreas to produce insulin – an essential qualification to use Bexacat™. The longer a cat has diabetes mellitus, the higher the risk of amyloidosis and beta cell depletion. A newly diagnosed cat will likely have a larger beta cell mass and be more likely to be able to produce at least some insulin. Cats also need to be able to secrete endogenous insulin. However, no accurate test exists to determine this. Glucose toxicity from hyperglycemia is toxic to beta cells.

Finally, patients also need qualifying lab work. Any significant renal (Stage III IRIS or higher) or significant hepatic disease disqualifies the patient. We also need to rule out DKA (diabetic ketoacidosis). But, the final piece, and what may be very new to many of us, is a beta-hydroxbutyrate (BHBA) level of <37 mg/dL or 3.6 mmol/L and precaution of <25 mg.dl or 2.4 mmol/L if history of renal disease or metabolic acidosis. We can use a BHBA level of 2.4 mmol/L if using a handheld monitor. If ketones are in the urine, exclude the cat from being a good candidate.

References:

  1. https://www.businesswire.com/news/home/20221209005431/en/Elanco-Announces-FDA-Approval-of-Bexacat%E2%84%A2-bexagliflozin-tablets-%E2%80%93-the-First-of-its-Kind-Oral-Feline-Diabetes-Treatment-Option
  2. Chandler M, Cunningham S, Lund EM, Khanna C, Naramore R, Patel A, Day MJ. Obesity and Associated Comorbidities in People and Companion Animals: A One Health Perspective. J Comp Pathol. 2017 May;156(4):296-309.
  3. Elanco Animal Health. Data on File.

Important Safety Information:

Before using Bexacat, you must read the entire package insert, including the boxed warning. Cats treated with Bexacat may be at an increased risk for conditions called diabetic ketoacidosis or euglycemic diabetic ketoacidosis, both of which may result in death. It is critical that cats taking Bexacat be examined by a veterinarian promptly if sudden decreases in appetite or water consumption occur, or if weight loss, tiredness, vomiting, diarrhea, or weakness are seen. Discontinue Bexacat and call your veterinarian immediately if any of these occur as they could be signs of diabetic ketoacidosis or

euglycemic diabetic ketoacidosis. Before giving Bexacat, be sure to talk with your veterinarian about any past illnesses your cat has had including if your cat has ever been on insulin, as cats that have been treated with insulin should not receive Bexacat. Do not use Bexacat if your cat has experienced pancreatitis, liver disease or reduced kidney function as serious side effects may occur. Bexacat is available by veterinary prescription only. Not for human use. Keep out of reach of children. Contact a physician immediately if swallowed accidentally.

Bexacat, Elanco and the diagonal bar logo are trademarks of Elanco or its affiliates.

©2024 Elanco or its affiliates. PM-US-24-0954

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

Want to learn more about Fear Free? Sign up for our newsletter to stay in the loop on upcoming events, specials, courses, and more by clicking here.

This is Part Three of a three-part series on effective parasite prevention and preserving the human-animal bond through the entire process.

Parasite infestations are more than a gross nuisance. In addition to increasing the risk of vector-borne diseases for pets and pet parents, the complications that come with fleas and ticks can potentially compromise the human-animal bond, significantly impacting the emotional wellbeing of both pets and owners.

Client education and empowerment can shine a much-needed light on this rising concern and ensure pet parents and their pets enjoy uninterrupted comfort, health, and companionship.

The emotional toll of parasite infestations

Flea and tick infestations can disrupt daily life and create significant fear and stress for pets and their owners. While health-related concerns such as vector-borne disease transmission, allergic reactions (such as flea allergy dermatitis), and pet discomfort are the priority, negative impacts on the pet and pet parent’s emotional wellbeing must also be considered and addressed. These include:

  • Behavior changes — Affected pets may be more irritable and restless or seek isolation. Such uncharacteristic changes can be frightening for the pet and stressful for the owner, especially when the underlying cause goes undiagnosed.
  • Altered routines — After an infestation is discovered, pet treatment and environmental eradication measures can disrupt the household routine.
  • Physical distance between pet and owner — Owners may change how they interact with their pet, including new sleeping arrangements or avoiding close contact. This can create apprehension and uncertainty for pets and decrease the sense of comfort and security previously provided by the human-animal bond.
  • Guilt and worry over the pet’s condition — Parasite infestations can cause pet parents to feel shame and guilt over their pet’s condition. Watching the pet struggle with discomfort or associated disease can lead to pronounced worry and fear, which can heighten the pet’s already stressful state.

Knowledge gap: Pet parents and parasiticide awareness

Despite the availability of numerous safe and effective parasiticide products, many pet parents remain unaware of how easy it is to protect their pets from flea and tick infestations and related diseases. To help pets and owners avoid unnecessary suffering, veterinary teams should address common knowledge gaps, such as:

  • Risk — Pet parents may not understand that a clean home or indoor-only living arrangement doesn’t preclude their pet from parasitic infestation. They also may not realize that it takes only one flea or tick to cause suffering, illness, infestation, or zoonotic risk.
  • Prevention—Pet parents may not know that year-round preventives don’t merely keep fleas and ticks away; they can also prevent harmful disease transmission from fleas and ticks.
  • Product efficacy and safety — Pet parents may not understand the significant differences between over-the-counter, “all-natural,” and prescription-only products. Educating pet parents on the value, safety, and quality of research-backed and FDA-approved products, including how they work and proper administration techniques, can ensure greater protection, health, and peace of mind.

Client education and creating a Fear Free experience

Educating the pet parent can alleviate parasite-related fears by raising awareness about parasitic diseases and prevention. By building trust and confidence, pet parents can take a more proactive role in their pet’s care, knowing how to identify, address, and prevent fleas and ticks. The veterinary team can further empower pet parents and drive parasiticide compliance by promoting a Fear Free approach to parasite prevention. This includes:

  • Determining product preferences — Matching the right preventive type to each patient and client can increase compliance by decreasing administration-related stress. For example, pets who are fearful about topical applications and associated handling and restraint may readily accept a chewable tablet.
  • Understanding product administration and use — Talking clients through the process and letting them see the preventive and how it is administered can increase confidence and comfort when they handle the product themselves.
  • Creating positive associations with parasite prevention tasks — Parasite-related pet care tasks such as medicating the pet, checking for fleas and ticks, and removing parasites from the skin or coat can trigger fear and anxiety and create barriers to compliance. Coach pet parents on how to pair these tasks with something the pet loves, such as a special treat, toy, or experience, through classical conditioning. Remind them that repetition and consistency are key to ensuring better cooperation and a positive, lifelong result.

Despite their tiny stature, fleas and ticks can have an enormous impact on the physical and emotional health of pets and owners, including the all-important human-animal bond. Comprehensive protection begins with effective client education and empowerment. This ensures that pet parents not only understand the need for appropriate preventive actions but know how to provide them in a way that strengthens their pet’s defenses as well as their shared love and trust.

PM-US-24-1348

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

Continue learning through Part One & Part Two of this series.

Want to learn more about Fear Free? Sign up for our newsletter to stay in the loop on upcoming events, specials, courses, and more by clicking here.

This is Part Two of a three-part series on effective parasite prevention and preserving the human-animal bond through the entire process.

The prevalence of tick-borne diseases is increasing across the United States, endangering canine and human health and the dog-owner bond. While year-round use of tick protection products, diligent visual checks, and environmental management can reduce tick exposure, these methods may still leave pets and people vulnerable to tick attachment, disease transmission, and associated stress and anxiety.

Although isoxazoline-based products are generally considered effective against ticks, a head-to-head study revealed significant differences in two critical categories: speed of tick* kill and duration of efficacy.1 Understanding the differences, and why they matter, may help reduce tick-borne disease transmission in dogs while preserving the closeness of the human-animal bond.

Understanding isoxazolines

Four isoxazolines are currently approved to treat and control ticks in dogs, including lotilaner, afoxolaner, and sarolaner.1 Isoxazolines work by selectively binding to the calcium channels in muscles and nerves, blocking the transmission of neuronal signals, and causing tick paralysis and death. 2

Tough target: Tick* species

While multiple tick species carry concerning pathogens, the lone star tick is considered more difficult to kill because of its reduced sensitivity to isoxazoline treatment, making it an ideal subject for the comparison study.3

Speed matters: Speed of kill and disease transmission

Disease transmission time frames vary by pathogen and are influenced by a variety of factors, but may begin as early as 3 to 24 hours after tick attachment, emphasizing the necessity for a rapid speed of tick kill.4,5 In the study, 32 participant dogs were infested with 50 lone star ticks, which were allowed to attach and feed.1 At 48 hours after tick* application, dog groups were treated with either lotilaner, afoxolaner, or sarolaner.1 The control group received no

treatment.1 Credelio® (lotilaner) demonstrated the fastest speed of tick* kill among all three products and was twice as fast as the two competitive products.1

Duration of effect

Credelio also demonstrated a consistent and sustained effect, providing an initial significant reduction in live ticks* compared to the untreated control group at every 12-hour evaluation.1 At every 24-hour evaluation, only the Credelio-treated group achieved ≥90% efficacy. Credelio was also shown to have a longer half-life than its competitors, providing consistently high efficacy and a rapid speed of kill throughout the 30-day period to ensure protection against ticks* and tick* reinfestation.1

Impact for pet parents

Credelio’s fast, reliable, and effective tick control can provide far-reaching benefits for pets and owners alike, protecting the pet’s health and preserving the human-animal bond. Advantages include:

Reducing pathogen transmission — Rapid speed of kill may lessen the likelihood of tick-borne disease by eliminating ticks before they can feed, aiding in a better quality of life for the dog.

Controlling infestation-related discomfort and stress — Whether two ticks or two hundred, tick infestations create discomfort and anxiety for dogs and owners. Recognizing and reactively addressing a tick infestation requires thorough grooming, cleaning, treatment, and close observation, all of which can heighten stress for pets and create emotional or physical distance between a dog and their owner.

Providing peace of mind — Pet parents can feel confident that their dog’s effective tick control can provide comprehensive protection against ticks they may have overlooked while checking their pet. Additionally, because many tick-borne diseases present with subtle or intermittent changes, owners don’t have to fear that they are missing their pet’s early warning signs.

Promoting convenient, comfortable administration — Medicating pets is a common cause of fear, anxiety, and stress in dogs and their owners. The chewable formulation of Credelio (lotilaner) could potentially help minimize medication-related stress by making the process a mutually positive and rewarding experience.

Providing steady coverage — Consistent efficacy throughout the treatment period can provide greater peace of mind if clients forget to give their dog’s dose on time.

In the battle against tick-borne diseases, speed of tick kill and duration of effect play a critical role in providing steady protection and enhanced peace of mind. Credelio demonstrates key features that stop the clock on ticks* and their impact on the pet-owner bond.

*Lone Star Tick (Amblyomma americanum)

Sources:

  1. Elanco Animal Health. Data on file.
  2. Ramesh C., et al; Isoxazoline Toxicosis in Animals – Isoxazoline Toxicosis in Animals (2002). Merck Veterinary Manual.
  3. McTier, T. L., et al (2016). Determination of the effective dose of a novel oral formulation of sarolaner (Simparica™) for the treatment and month-long control of fleas and ticks on dogs. Veterinary Parasitology, 222, 12–17.
  4. Fernández-Ruiz, N., et al (2023). Passive collection of ticks in New Hampshire reveals species-specific patterns of distribution and activity. Journal of Medical Entomology, 60(3), 575–589.
  5. Kidd L., Breitschwerdt E.B (2003). Transmission times and prevention of tick-borne diseases in dogs. Compendium on Continuing Education for the Practicing Veterinarian, 25(10), 742-751.

CREDELIO INDICATIONS

Credelio kills adult fleas and is indicated for the treatment and prevention of flea infestations (Ctenocephalides felis) and the treatment and control of tick infestations [Amblyomma americanum (lone star tick), Dermacentor variabilis (American dog tick), Ixodes scapularis (black-legged tick) and Rhipicephalus sanguineus (brown dog tick)] for one month in dogs and puppies 8 weeks of age and older and weighing 4.4 pounds or greater.

CREDELIO IMPORTANT SAFETY INFORMATION

Lotilaner is a member of the isoxazoline class. This class has been associated with neurologic adverse reactions including tremors, ataxia, and seizures. Seizures have been reported in dogs receiving this class of drugs, even in dogs without a history of seizures. Use with caution in dogs with a history of seizures or neurologic disorders. The safe use of Credelio in breeding, pregnant or lactating dogs has not been evaluated. The most frequently reported adverse reactions are weight loss, elevated blood urea nitrogen, polyuria, and diarrhea. For full prescribing information see Credelio package insert.

Credelio, Elanco, and the diagonal bar logo are trademarks of Elanco or its affiliates. Other company and product names are trademarks of their respective owners.

©2024 Elanco or its affiliates. PM-US-24-1345

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

Continue learning through Part One & Part Three of this series.

Want to learn more about Fear Free? Sign up for our newsletter to stay in the loop on upcoming events, specials, courses, and more by clicking here.

Creating a high-quality end-of-life period is a critical aspect of veterinary practice. Although we can’t prevent the inevitable passing of a beloved pet, we can advocate for patient comfort and support pet parents through end-of-life care decisions. Fear Free Certified® Professionals are uniquely qualified to help pets with terminal and progressive diseases overcome not only physical barriers to increased life quality but also emotional and behavioral impacts. Here, we discuss best practices to improve quality of life (QOL) during a pet’s last days.

Assessment and Planning

Effective end-of-life care begins with a thorough patient assessment and history to evaluate the pet’s current QOL, establish management goals, and develop a treatment plan in partnership with the pet owner. Many physical, emotional, and social factors contribute to patient comfort and wellbeing, with each weighted differently for individual pets. A professional QOL scale provides clients and the veterinary team with an objective measurement tool to track disease progression and QOL changes, facilitating discussions about palliative care or euthanasia.

Palliative and Hospice Care

Palliative and hospice care focus on reducing the impact of disease symptoms, improving comfort when a cure is unlikely, and supporting pet families during a pet’s final days. Many hospice caregivers provide in-home services, which can help reduce stress levels and give the family more time with the pet. Hospice care often culminates in euthanasia or a medically assisted natural death.

Supporting Quality of Life

End-of-life care should focus primarily on implementing strategies to manage pet comfort. Pet professionals should consider the following QOL assessment categories to develop effective interventions:

  • Happiness — Increase pet happiness by modifying activities they once enjoyed and continuing to provide enjoyable social interactions and play.
  • Mental state — Pets experiencing pain, cognitive decline, or other effects of chronic illness may also suffer from fear, anxiety, and stress that impacts life quality. Address behavioral changes with medications, supplements, training, calming aids, and household management.
  • Pain — Uncontrolled pain is the hallmark of reduced QOL. Address pain early and aggressively, emphasizing the importance of pain control to clients. Medications, rehabilitation, and alternative treatments are viable options.
  • Appetite — Consider appetite stimulants, antiemetics, and high-energy diets for pets dealing with anorexia or weight loss.
  • Hygiene — Pets unable to stay clean are uncomfortable and at risk for skin infections. Work with clients to find solutions that are not overly burdensome, such as bathing, diapers or belly bands, or medications to control urinary and GI conditions.
  • Hydration — At-home subcutaneous fluids are an excellent solution for keeping chronically ill pets hydrated when they are unable or unwilling to drink enough water.
  • Mobility — Poor mobility can limit a dog’s ability to interact with the world around them. Address mobility by selecting safe pain and anti-inflammatory medications and by modifying the home environment with rugs or runners to provide traction. Support harnesses and carts may also be appropriate.

Client Support

Open and empathetic communication with pet owners is essential during the end-of-life period. Veterinary professionals should provide education about the pet’s condition, prognosis, and care options and remain open-minded and non-judgemental during discussions. End-of-life care can take a physical, emotional, and financial toll on clients. Offering simple treatment regimens with the most bang for their buck can reduce the caregiving burden and prevent breakdowns in the human-animal bond.

With a compassionate approach, veterinary professionals can provide exceptional care and QOL during a pet’s final days. The Dechra Quality of Life Survey helps veterinary professionals and pet owners take a step back to objectively assess the pet’s current state and track changes over time. We encourage pet professionals to share the survey with clients and use their answers to discuss treatments and guide decision-making.

For pets facing a lymphoma diagnosis or relapse whose owners cannot or do not wish to pursue chemotherapy, consider Laverdia, an oral drug designed to target cancer cells and spare healthy ones to prolong time to progression (TTP) in canine lymphoma. Learn more about Laverdia here.

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

Want to learn more about Fear Free? Sign up for our newsletter to stay in the loop on upcoming events, specials, courses, and more by clicking here.

Brought to you by our friends at Dechra.

The relationship between clients and their dogs has deepened as more people integrate their pets into daily routines, sharing everything from the food on their plates to the places they sleep. While this close harmony strengthens the mutual benefits of the human-animal bond, it also increases the chance of sharing unwanted parasites.

Ensure nothing—including fleas, ticks, and their associated diseases—can come between your clients and their canine companions with effective parasite education and prevention.

Making room for Fido: Is letting your dog sleep with you OK?

Before we explore the unseemly world of parasites, let’s pull back the covers on canine sleeping arrangements.

According to veterinary behaviorist Dr. Meghan Herron, DVM, DACVB, FFCP-V, sharing the bed with a dog is acceptable and, in some cases, advantageous for the dog or pet parent. “More and more people want that comfort and affection,” Herron said. “Having a canine companion [share your bed] can be helpful.” However, the dog’s and their owner’s comfort should be a priority. “Not every dog is going to enjoy sharing the bed,” said Herron, citing the need for undisturbed sleep or cooler temperatures as common reasons why. “Some dogs do great in a crate or sprawled out on a hardwood floor.”

While some owners worry that treating their dogs like humans (i.e., anthropomorphism) may lead to a sense of dominance or behavior problems, Herron says this is not the case, adding “there is no known correlation between these interactions and behavior issues.”

When sharing isn’t caring: Health risks

Physical closeness is an everyday way for people and dogs to grow their relationships, but without proper precautions, it can also increase their risk for certain health hazards. Fleas and ticks can easily move from dogs to humans, often unbeknownst to us as we sleep or rest. While ticks are less nimble than fleas—who can jump two feet high and 40 to 100 times their body length—unattached ticks can easily migrate from dog to owner.

In addition to causing painful bites, fleas and ticks can infest the client’s home, trigger flea allergy dermatitis, and transmit harmful diseases, including Lyme disease, Rocky Mountain Spotted Fever, ehrlichiosis, and anaplasmosis, through their saliva. Such challenges can potentially compromise the human-animal bond, as discomfort, illness, or household changes (e.g., alternative sleeping arrangements) can cause fear, anxiety, and stress in pets and people alike.

Ultimate comfort: Protecting the dog-owner bond with effective parasite prevention

Fortunately, many parasite preventive options are available for dogs that can prevent undesirable bedfellows such as fleas and ticks and help dogs and owners preserve their close relationship. “There are preventions out there that can stop parasite-related problems before they even start and help treat the problem if it has started,” Herron said.

The best product for each canine patient will depend on the dog’s preferences and comfort, and practical matters such as convenience and efficacy. The two parasiticide types include:

  • Topical products — These liquid medications are applied to the skin between the dog’s shoulder blades and are absorbed rapidly. While most dogs tolerate these products well, some may be sensitive to the physical restraint required during the application or to the applicator’s or product’s sensation on their skin. In these situations, topical products and their application can create stress for the dog and pet parent.
  • Oral products —  Oral parasiticides are available as chewable tablets or flavored chews. They can be a convenient, mess-free, and fast-acting option for dogs who readily take medication by mouth. According to Herron, these products “provide the same level of protection [as topical products], but the dog can eat it like a treat,” creating a less stressful experience for both the dog and owner.

Effective parasite prevention isn’t only about safeguarding health but nurturing and enhancing the human-animal bond by preventing infestation and disease, and associated fear, anxiety, and stress. Educating pet parents about how proper prevention protects their dog’s physical wellbeing and their ability to share in all aspects of life—from mealtime to bedtime—can help ensure more dogs and people enjoy greater health, happiness, and harmony.

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

Want to learn more about Fear Free? Sign up for our newsletter to stay in the loop on upcoming events, specials, courses, and more by clicking here.

Brought to you by our friends at Elanco.

Endocannabinoid System in Dogs & Cats: A Complete Overview

Have you ever wondered how pets stay healthy or what manages their sleep, stress, or pain? Much of it has to do with something called the endocannabinoid system in dogs and cats. Pets have this internal network in their bodies, just like us humans. This system is intimately involved in everything from mood to appetite to immune function and more.

Understanding the endocannabinoid system, or ECS, in dogs and cats is cool because it opens new ways to help them stay happy and healthy. Scientists and vets are learning more about this system and finding better ways to help our furry friends. It’s a big deal in pet care and veterinary medicine, making a huge difference in the lives of many animals and their owners.

Introduction to the Endocannabinoid System (ECS)

The endocannabinoid system is crucial to how our bodies—and those of dogs and cats—maintain balance. It’s the body’s natural way of ensuring that mood, appetite, and health are all held in check.

This system relies on a network of cannabinoid receptors found throughout the body. The cannabinoid receptors react to natural substances in the body called endogenous cannabinoids. What’s even more interesting is that these receptors also react to plant-based cannabinoids found in the hemp plant.

Endogenous cannabinoids help the body balance itself by influencing how cells work. This includes helping manage different physiological processes, such as mood, pain response, metabolism, and immune function.

Then, special enzymes break down the cannabinoids. These enzymes stop the action and keep everything in balance. The whole cycle keeps the body’s systems working well, helping with overall health.

Understanding the ECS in Pets

Diving deeper into how the endocannabinoid system works in pets, we find it’s all about balance or homeostasis. Think of it as the body’s natural way of keeping everything in perfect harmony. When something’s off, like if your client’s pet is feeling stressed or in discomfort, the ECS steps in to address the issue.

This system is about more than just responding to problems, though. It’s always active, helping to regulate things like mood, sleep, and appetite. Whether it’s a dog chasing a toy or a cat lounging in the sun, the endocannabinoid system is working behind the scenes.

In addition, scientists think this system might be similar in all mammalian species. This includes horses, rabbits, monkeys, dolphins, elephants, and even sea urchins, to name a few. So, studying canine and feline patients could help us find new ways to utilize the endocannabinoid system in veterinary medicine.

The Role of the ECS in Maintaining Homeostasis

As we’ve already mentioned, the endocannabinoid system plays a huge role in maintaining homeostasis or balance. Homeostatic balance is all about keeping things in the body steady and stable, no matter what’s happening outside. For pets, this means their mood, body temperature, and energy levels stay just right no matter the situation.

The endocannabinoid system uses its network of cannabinoid receptors and natural chemicals to communicate with different parts of the body. This helps manage many functions of the body, ensuring that important physiological processes carry on without a hitch. Research is also ongoing into how the endocannabinoid system influences hindbrain structures in pets, which point to basic life functions like breathing and heart rate.

Essentially, the endocannabinoid system helps pets adjust to different situations by telling the body what it needs to stay balanced. If a pet is too hot, stressed, or even really hungry, the endocannabinoid system kicks into gear. It sends out signals to help adjust the body’s responses, whether that’s cooling down, calming down, or regulating hunger.

Cannabinoid Receptors and Their Functions

Now, let’s zoom in on a chief part of the endocannabinoid system: cannabinoid receptors. These receptors are like tiny sensors found all over the body, in both pets and people. They are present in the brain and spinal cord areas, immune cells, blood vessels, and other organ systems.

There are two main types of cannabinoid receptors: the CB1 receptor and the CB2 receptor. Differentiating between cannabinoid receptor type 1 and cannabinoid receptor type 2 is essential for understanding their roles in the body.

CB1 receptors mostly hang out in the brain and central nervous system. They are key in neurotransmitter release, affecting mood, memory, motor activities, and pain response. CB2 receptors are more abundant in the peripheral immune system and help manage inflammation and immune response.

These receptors wait for signals from cannabinoids. Among the cannabinoids, 2-arachidonoylglycerol (2-AG) and anandamide (AEA) are notable for their ability to bind to CB1 receptors. 2-AG also binds to CB2 receptors.

Furthermore, cannabinoid receptors can engage with plant-derived cannabinoids like Cannabidiol (CBD) and Tetrahydrocannabinol (THC). THC binds directly to CB1 receptors and is not typically recommended for pets as it’s mainly utilized for its “euphoric” effects on humans.

In comparison, CBD indirectly influences both CB1 and CB2 receptors. While THC is beneficial for humans, offering potential therapeutic effects, CBD is particularly suitable for pets and humans alike, providing therapeutic benefits without affecting cognition!

CB1 Cannabinoid Receptors: Locations and Functions

CB1 receptors are mainly found in the brain and nervous system. They act as the body’s mood and sensation managers, helping control emotions, appetite, and pain response.

In the brain, they are densely concentrated in areas such as the cerebral cortex (for higher thought processes), the hippocampus (for memory and learning), the basal ganglia and cerebellum (for movement and coordination), and the amygdala (for emotion processing).

CB1 receptors also extend throughout the spinal cord and the central nervous system. Their presence in the peripheral nervous system is less pronounced but still significant. In these areas, they help manage pain signals and sensations. This can help pets experiencing chronic pain or acute discomfort feel relief.

These receptors can also be found in some other organ systems. These include the gastrointestinal tract, which helps modulate metabolism and appetite and ease symptoms of gastrointestinal disorders. CB1 receptors are also found in the liver and fat tissue, where they help control how the body uses and stores energy.

Fatty acid amide hydrolase (FAAH) enzymes break down the cannabinoids bound to the CB1 receptors after they’ve done their job. This ensures that the body’s responses are appropriately regulated and temporary.

CB2 Cannabinoid Receptors: Roles in Immune Response

CB2 receptors have their main posts in the immune system. This includes areas like the spleen, tonsils, and white blood cells. But that’s not all. They’re also hanging out in the bones and skin, ready to jump into action if an injury or something else needs healing.

These receptors are key in helping manage inflammation and promote healing. When the body is injured, CB2 receptors work to calm down the response by helping reduce swelling and pain. They also aid in cell migration, which is crucial for healing. This response benefits pets with skin problems, joint pain, or any issue related to inflammation.

CB2 receptors also help strengthen pets’ immune systems, making it easier for their bodies to ward off infections. They help make immune cells more efficient at attacking germs and regulate the production of these cells. This ensures that the body defends itself without triggering an excessive immune reaction.

Enzymes are important for how CB2 receptors work, too. For instance, an enzyme called monoacylglycerol lipase (MAGL) helps break down 2-AG after they’ve worked with CB2 receptors. This makes sure the body’s immune response doesn’t go on too long or too strong.

The Impact of Cannabinoid Receptors on Pet Health

Endocannabinoid receptors play a crucial role in maintaining pet health. Each type of cannabinoid receptor works like a health manager to help maintain a happy and healthy balance in the different organ systems.

CB1 receptors help manage how pets feel and react to different situations. They play a key role in reducing discomfort and stress, making sure pets can relax and not feel too much pain. In addition, CB1 receptors can positively influence appetite, memory, and neurological health.

On the flip side, CB2 receptors are more focused on the immune system and help in reducing inflammation. Inflammation is the body’s response to injury or infection. By managing it, CB2 receptors help pets heal faster and feel less discomfort from conditions like arthritis, allergies, or autoimmune disorders.

Together, CB1 and CB2 receptors work to keep pets’ health in check, from their brain to their paws. By understanding endocannabinoid receptors, we can utilize them for pets’ overall health.

Endogenous vs. Exogenous Cannabinoids

There are two key types of cannabinoids: endogenous cannabinoids and exogenous cannabinoids. Endogenous cannabinoids, also called endogenous ligands, are produced naturally by the body. Exogenous cannabinoids, on the other hand, come from external sources, such as hemp plants.

Endogenous ligands work within the endocannabinoid system to maintain balance. Meanwhile, exogenous cannabinoids, like CBD, offer the ECS support from outward sources. They can mimic the effects of their endogenous counterparts and support the same benefits.

Understanding the interaction between these two types of cannabinoids is important for optimizing pet health. Whether the body’s cannabinoids maintain homeostatic balance or plant-based cannabinoids offer extra support, both may contribute significantly to a pet’s wellbeing.

The Effects of CBD on the Pet’s ECS

CBD has gained a lot of attention for its potential health benefits. Research suggests, in many cases, that dogs and cats experience the same benefits from cannabinoids as humans. Unlike THC, CBD doesn’t affect a pet’s cognition. Instead, it interacts with their endocannabinoid system in ways that may positively contribute to their health. That’s why, at Holistapet, we focus on crafting the best natural CBD options for pets!

When CBD enters a pet’s body, it can bind to both CB1 and CB2 receptors. This may help regulate and support various functions like mood, appetite, and discomfort. For example, nervous or scared pets might find a sense of calm, and those with physical discomfort may experience relief with CBD.

One of the most exciting things about CBD is its potential to help with various issues without causing serious side effects. It’s like giving the endocannabinoid system a helping hand, supporting the body’s natural efforts to keep everything in balance.

THC-free CBD Products: Safety and Efficacy

One big concern for pet owners regarding CBD for their dogs and cats is safety. That’s where THC-free CBD products come in. These products offer the benefits of CBD without the risk of THC’s effects. Keep in mind that THC can be toxic to pets, even in small amounts.

THC-free options aim to provide the benefits of cannabinoids while ensuring pets don’t experience any unwanted effects. This means pets can enjoy CBD’s calming and relieving benefits without worries.

Research and anecdotal evidence suggest that THC-free CBD products can effectively manage a variety of pet issues, from nervousness and stress to discomfort and appetite issues. The key is choosing high-quality, tested products, like the ones we offer, to ensure they are truly THC-free and safe for pet use.

Exploring CBD Products for Pets

CBD comes in different forms to address pet’s various needs and preferences. We’ll soon go over them in detail, but first, let’s have a quick look at the variety of CBD products available for pets:

Tincture (CBD Oil): This is a liquid form of CBD that you can measure and mix into food or give directly.
Edible Treats: These perfectly dosed CBD-infused snacks are loved by pets. They are simple to give, just like regular treats.
Topical Creams: CBD-infused creams can be applied directly to the skin to help relieve itchiness or support joint health.
CBD Capsules: Flavorless capsules filled with CBD and other ingredients, usually powder, can be split open and mixed with wet food or given whole. Capsules also work great with pill pockets or wraps.

CBD Tinctures for Dogs and Cats

CBD tinctures are convenient liquid drops designed for a pet’s wellbeing. They’re easy to use, allowing pet owners to measure out any size dose and administer it directly into their pet’s food or mouth. This method is particularly beneficial for picky eaters or pets requiring immediate relief from issues like anxiety or discomfort.

What makes tinctures remarkable is their rapid onset of action, especially when administered orally. They provide swift results, often taking effect within 30 minutes of application.

When selecting a good CBD tincture, make sure to choose a high-quality CBD product formulated specifically for pets, like HolistaPet’s CBD oils. Holistapet’s CBD pet tinctures are crafted with pure Broad Spectrum CBD Oil and Hemp Seed Oil, creating a potent concentration that offers numerous benefits for the pet. Plus, we only use 100% natural, non-GMO ingredients, guaranteeing a pristine final item.

You’ll also want to find tinctures with clear dosage instructions based on a pet’s size. Additionally, opt for products like ours that undergo third-party testing to ensure safety and efficacy. It’s wise to start with a small dose and monitor the pet’s response. You’re on the right track if they seem happier and more comfortable.

Edible CBD Treats: Benefits and Considerations

CBD dog treats and CBD cat treats are powerful snacks that contain the perfect dose in each piece. They come in flavors that dogs and cats love, making it super easy for pet owners to administer.

One of the best things about CBD treats is that they’re simple to use. Each snack contains a specific amount of CBD, so you know exactly how much the pet is getting. This is handy for making sure pets get the right amount every time. In addition to CBD, some treats may include other helpful active ingredients.

For instance, the Holistapet CBD dog treats are enhanced with targeted ingredients like L-theanine and Chamomile to promote calmness or Turmeric Root and Boswellia to support joint health. These beneficial herbs are combined with Hemp Seed Powder, which is a superfood, to ensure the pet maintains optimal health, comfort, and mood.

Choose CBD treats, like Holistapet, made with high-quality, natural ingredients without artificial additives or preservatives. If a pet owner is trying CBD treats for the first time with their pet, encourage them to start with a little and see how their pet does. You’ve found a good thing if they seem happier and more comfortable.

Topical CBD Applications for Skin, Coat, and Joint Health

Topical CBD products, like creams and balms, are great for dogs and cats with skin or joint issues. Rub these products directly onto the skin, targeting the area that needs help. CBD is absorbed locally when applied to the skin and can usher relief without entering the pet’s internal system.

CBD topicals can make moving around easier for pets with sore joints, especially older ones. Rubbing these creams on their joints can help reduce discomfort, prolonging an active lifestyle. For skin problems, CBD topicals may help soothe irritation and promote healing.

When picking a CBD topical for pets, always check that the product is pet-friendly. Some products made for humans might have ingredients that aren’t safe for pets. The product must be free from fragrances, essential oils, or other additives that might irritate the pet’s skin or be harmful if licked.

Dosing Guidelines for CBD in Pets

CBD dosing is all about starting slow and paying attention to how the pet reacts. Whether it’s for already healthy dogs, cats with joint health concerns, or pets needing support for their immune system, getting the dosage right ensures they experience all the health benefits without any issues. Encourage your clients to approach CBD dosing for pets in this way:

Start Small. Begin with a tiny dose, especially if the pet has never had CBD before. For example, you might want to start below the suggested amount and monitor the pet before you up the dosage.
Watch. Observe the pet closely to see how they respond. Do they seem more relaxed? Are they moving around easier if they were sore before?
Wait. It is advisable to keep the initial dose for at least a week, as CBD can take time to show effects in some pets.
Adjust as Needed. Trying a slightly higher dose might be okay if you don’t notice any changes after some time. Like people, pets react differently to CBD.
Talk to the Vet. As their trusted veterinarian, you can give advice based on the pet’s specific health and needs before starting the pet on CBD.

Remember, every pet is different, so what works for one might not work for another. For more guidance on CBD dosage for pets, you can check out Holistapet’s CBD Dosing Guide. For additional pet CBD-related information you can trust, check out more through https://www.holistapet.com/.

The Significance of the ECS in Dogs

The endocannabinoid system is important in canine species because it helps them stay healthy and feel good. This system is all about keeping things balanced for dogs, the same as for humans. It’s like a system working quietly inside pets, looking after how they handle pain, emotions, and illnesses.

Cannabinoid receptors are found throughout a dog’s body, which means the system can affect many different parts of its health. The ECS also helps keep a dog’s immune system strong, which is important for keeping them well, especially as they age.

How the ECS Contributes to Dogs’ Health

The endocannabinoid system plays a huge role in keeping dogs healthy. It acts like an internal support system that manages different body processes.

It’s especially important for helping dogs deal with discomfort. When dogs are in pain, maybe from running around too much or because of joint issues, the endocannabinoid system steps in to soothe their soreness.

The endocannabinoid system also helps dogs regulate their emotions, making stressful situations easier to handle. Dogs that feel anxious or stressed, whether from loud noises or being alone, can gain relief through the endocannabinoid system.

This system also plays a role in the digestive system, making sure dogs can digest their food properly without issues. Plus, it supports immune function to fight off sickness.

In short, the endocannabinoid system is critical for maintaining a dog’s health in various ways. By understanding and supporting this system, perhaps through the safe and targeted use of CBD products, we can greatly enhance dogs’ quality of life.

Research Insights: ECS and Canine Conditions

Studies in veterinary medicine are finding out how the endocannabinoid system can be a game-changer in addressing health conditions in canine species. Research points to the endocannabinoid system as a possible therapeutic target in dogs.

Studies have shown that activating the endocannabinoid system can help soothe arthritis symptoms in dogs. This is big news for canine patients who suffer from chronic conditions, as it offers a potential new way to help improve their quality of life.

Moreover, the endocannabinoid system is being looked at for how it can help with issues in the nervous and immune systems. Keeping everything balanced with the endocannabinoid system might be the key to addressing all sorts of conditions, from stress behaviors to illnesses where the body attacks itself.

The ECS in Cats: Insights and Research

Research in veterinary medicine regarding the endocannabinoid system in cats is still growing, but what we know so far is pretty exciting. It shows that the endocannabinoid system can help cats in many of the same ways it helps dogs.

For example, it can help ease their pain, help them stay calm, and aid their immunity. In addition, the endocannabinoid system helps keep endothelial cells healthy, which is good for cats’ heart health. All these show how the ECS affects many parts of a cat’s health.

Further studying the molecular characterization of cannabinoid interactions within the endocannabinoid system can help us find better health solutions for pets. Using the endocannabinoid system as a guide, we can potentially uncover more ways to keep our feline friends healthy and happy.

Unique Aspects of the Feline ECS

Using CBD for cats can be a good way to help them cope with stressors, deal with discomfort, or simply stay healthy. But since cats are different from dogs and people, we must be careful about how we use CBD with them.

First, it’s important to pick the right CBD product for cats. This means choosing something, like Holistapet’s CBD cat treats, that’s made especially for felines and doesn’t have any THC. Even small amounts of THC can be toxic to cats. Next, you’ll want to work with your clients to choose an option with healthy ingredients and a flavor that their cat prefers. This is important because cats can be selective with what they eat, and you want to provide a healthy option they’ll enjoy.

Holistapet CBD cat treats are felines’ favorite, featuring a delightful salmon or chicken flavor they love. Their grain-free treats are crafted with natural ingredients and are free from gluten, dairy, artificial colors, and preservatives. They contain no wheat, animal by-product meal, corn, artificial flavors, or colors. We believe that a healthy cat is a happy cat.

Last but certainly not least, the amount of CBD we give to cats matters a lot. That’s why Holistapet’s cat treats contain exactly 2mg of broad-spectrum CBD, ensuring the perfect increment for dose management. The best approach is to start with a very small dose and watch how the cat reacts. If they seem to feel better, that’s great! If not, work with your client to advise on the best dose and even suggest specific CBD products that are safe for cats.

Final Thoughts – Endocannabinoid System in Dogs & Cats: A Complete Overview

Understanding the endocannabinoid systems in dogs and cats is essential to ensuring their optimal health and happiness. From assisting with stress and discomfort to supporting their overall wellbeing, the endocannabinoid system is key.

Using CBD carefully, with attention to the right products and doses, may support this system. To get started, you can visit Holistapet’s shop to see their line of quality CBD products for pets. Always remember to start small and watch how the pet reacts. By learning more about the endocannabinoid system and how to support it, we can help our furry friends lead happier, healthier lives.

Original post

Brought to you by our friends at Holistapet.

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

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Vaccinations are critical for a pet’s health and safety, but some pet parents may be hesitant to agree with your vaccine recommendations. Pet owners may have needle phobias, be concerned about over-vaccination, or remember past visits when their pets became fearful or stressed about vaccination. Unfortunately, these reservations can mean missed appointments and unprotected pets.Fear Free Certified® Professionals now have a new tool in their arsenal to reduce fear, anxiety, and stress (FAS) surrounding vaccination visits: highly purified, low-volume vaccines from Elanco’s TruCan™ and TruFel™ Ultra line. When vaccinations are more comfortable and less stressful for pets, pet parents are more likely to follow your recommendations and keep their pet’s vaccines up to date.

Fear Free® vaccination techniques

Vaccines are one of the most common services performed in veterinary clinics, which creates daily opportunities to improve the process. Since vaccines are given as subcutaneous injections, we can apply many standard Fear Free principles to reduce FAS. Considerate approach, gentle control, touch gradient, and—of course—a steady stream of treats are great ways to reduce the chances of your patient noticing or reacting to the injection. Allowing vaccines to warm to room temperature, using small-gauge needles, and always changing the needle after pulling up the vaccine are additional techniques you can use to reduce discomfort during injections.

Pets with long-standing needle sensitivities may require pre-visit pharmaceuticals (PVPs) or in-clinic sedation to update vital core vaccines when time is limited. Otherwise, implementing a desensitization and counterconditioning program at home can help pets experiencing fear learn to accept injections.

The Elanco Ultra vaccine technology

Once pets reach a point of vaccine acceptance and cooperation, the last thing you want to do is administer a painful injection that causes them to backslide. Choosing the right vaccines can significantly impact a pet’s reaction to the injection and the likelihood of a successful Fear Free visit. Elanco’s TruCan™ and TruFel™ Ultra vaccines were designed specifically to create a better vaccination experience.

The Ultra vaccine line provides a smaller vaccine volume (0.5 mL) and up to 75% fewer proteins, attributed to Elanco’s PureFil™ technology. Unique combinations, including FVRCP plus feline leukemia for cats (TruFel™ Ultra HC2P-FeLV) and DAP plus leptospirosis 4-way (TruCan™ Ultra DAP + L4) for dogs, ensure that pets are protected with fewer needle sticks and less stress.

Talking points for clients

Vaccine conversations can be sensitive. Vaccine hesitancy isn’t new, but a great deal of misinformation about vaccines during the pandemic may leave lingering doubts in some pet owners’ minds. Clients may also worry about vaccinating their pet too much, and causing pain, discomfort, or a negative reaction.

Elanco vaccines can help you compassionately address client concerns. When a client demonstrates vaccine hesitancy, use the following points to explain how your vaccines support a Fear Free visit and lifestyle.

  • Possible reduced reaction risk — Ultra purification reduces proteins and debris, which may reduce the chance of a negative reaction.
  • Comfortable injections — 0.5mL vaccines, which are often used in human medicine, are half the volume of traditional vaccines and allow for faster administration with a smaller needle.
  • Fewer injections —  A variety of vaccine combinations reduces the number of injections required to achieve complete protection, which means fewer needle sticks.

Together with a Fear Free approach, Elanco Ultra vaccines can help transform the vaccination experience and reduce FAS for pets and their families. Learn more about Elanco’s innovative products here, or visit our Fear Free website to access our continuously updated member resources.

The label contains complete use information, including cautions and warnings. Always read, understand, and follow the label, and use directions.

PM-US-24-0284

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

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Brought to you by our friends at Elanco.

Pheromone Use in Veterinary Clinics: A Fear Free Approach
In the world of veterinary care, creating a stress-free environment is not just a goal; it’s a necessity for the health and wellbeing of our furry patients. The integration of pheromones into veterinary practices has revolutionized the way we approach animal stress, aligning perfectly with the Fear Free initiative’s mission to prevent and alleviate fear, anxiety, and stress in pets. bSerene™ is at the forefront of this movement, offering science-based pheromone products specifically designed for dogs and cats.The Power of Pheromones in Creating Calm
Pheromones are chemical communicators that play a crucial role in animal behavior and emotional regulation. These odorless signals are key to social bonding, territorial marking, and many other aspects of animal life. bSerene™ harnesses the power of these natural communicators to create a sense of security and calm in stressful environments such as veterinary clinics.

How Calming Pheromones Enhance Veterinary Care

  • Immediate Detection and Response: Animals detect calming pheromones through the vomeronasal organ, leading to an immediate calming response processed by the brain. This natural mechanism is why pheromone-based products are so effective in reducing stress in clinical settings.
  • Evidence-Based Success: Research supports the efficacy of pheromone use in veterinary practices. Studies show that feline facial pheromones can increase comfort and wellbeing, evidenced by behaviors like increased food intake and grooming. Similarly, canine pheromones have been shown to reduce stress during examinations, making the veterinary visit smoother for both pets and practitioners.

The Power of Pheromones in Creating Calm
bSerene’s partnership with the Fear Free program underscores its commitment to improving the veterinary health care experience. Here’s how you can integrate bSerene™ pheromone products into your practice to support this mission:

Pheromone Diffusers in High-Stress Areas

  • Exam Rooms: Create a calming atmosphere that facilitates smoother assessments.
  • Waiting Rooms: Reduce the anticipation stress often experienced by pets.
  • Kennel Areas: Promote a sense of calm for pets staying for extended periods.

Pheromone Sprays for Direct Contact

  • On Scrubs: Help staff soothe pets through their touch.
  • In Travel Carriers: Ease the stress of transportation.
  • On Towels in Kennels: Provide a comforting chemical message for resting pets.

Pheromone Collars and Valerian Spot-On Treatments
Sending pets home with bSerene™ collars can extend the calming effect beyond the clinic visit. Additionally, advising pet owners to use bSerene™ Valerian spot-on treatments before visits can make a significant difference in managing veterinary visit stress.

A Comprehensive Approach to Stress Management
It’s crucial to remember that stress management in veterinary care requires a holistic approach. bSerene’s innovative use of pheromones, combined with their Fear Free partnership, offers a scientifically backed strategy to enhance the wellbeing of pets. By adopting these practices, veterinary clinics can foster a tranquil environment that benefits pets, pet owners, and clinic staff alike.

Implementing bSerene™ pheromone products in your practice is a step toward a more compassionate and effective approach to veterinary care, ensuring that every visit is as stress-free as possible.

The Dual Benefit: Calmer Pets, Happier Owners
When pets are calm, the entire veterinary experience is transformed. Less stress for pets means:

  • Quicker, More Efficient Visits: Calm pets are easier to examine and treat, leading to shorter and more productive appointments.
  • Reduced Owner Anxiety: Seeing their pets calm can significantly ease owners’ stress, making them more cooperative and receptive during visits.
  • Improved Safety: Stress can lead to aggression. By reducing stress with pheromones, the risk of bites or scratches is minimized, protecting staff, pets, and owners.
  • Enhanced Clinic Reputation: Satisfied clients are more likely to return and recommend your clinic to others, thanks to the positive experiences facilitated by pheromone use.

Clinic Checklist for Implementing Pheromone Solutions 
Incorporating pheromone-based solutions into your veterinary practice is a strategic move toward a Fear Free environment. This checklist is designed to guide clinics through the process of integrating bSerene™ pheromone products effectively, ensuring a calm and stress-reduced setting for all pets.

Initial Setup

  • Evaluate Your Clinic Space: Identify areas where pets commonly show signs of stress, such as the waiting room, exam rooms, and kennel areas.
  • Choose Appropriate Pheromone Products: Select bSerene™ diffusers, sprays, and collars based on the specific needs of your clinic’s layout and the common stressors for pets in your care.

Pheromone Diffuser Placement

  • Install Diffusers in High-Stress Areas: Strategically place diffusers in the waiting area, exam rooms, and kennel or holding areas.
  • Check Diffuser Functionality Regularly: Schedule weekly checks to ensure that diffusers are working correctly and refill them as needed.

Pheromone Spray Usage

  • Integrate Sprays into Daily Routines: Use bSerene™ sprays on items that come into direct contact with pets, such as scrubs, towels, carriers, and examination tables.
  • Educate Staff on Proper Spray Application: Provide training on how and when to apply pheromone sprays to maximize their effectiveness. For instance, allow alcohol-based sprays to dry for a minimum of 15 minutes before a patient comes in contact with sprayed items.

Pheromone Collar and Valerian Spot-On Implementation

  • Stock Pheromone Collars for Post-Visit Stress Management: Offer bSerene™ collars to pet owners as a take-home solution to help pets recover from the stress after a procedure.
  • Recommend Valerian Spot-On Treatments: Advise pet owners to apply bSerene™ Valerian spot-on treatments before visits or in other stressful situations.

Staff Training and Education

  • Conduct Fear Free Training: Ensure that all staff members are familiar with Fear Free principles and how to use pheromone products as part of this approach.
  • Create a Protocol for Pheromone Product Use: Develop clear guidelines for when and how to use each pheromone product in your clinic.

Monitoring and Adjusting

  • Observe Pet Behavior: Pay close attention to how pets respond to the pheromone products and adjust their use as needed to achieve the best results.
  • Gather Feedback from Pet Owners: Regularly ask clients about their pets’ behavior and stress levels following visits to assess the effectiveness of Fear Free interventions, including pheromone use.

Maintenance and Restocking

  • Maintain an Adequate Inventory: Keep a regular inventory of all bSerene™ pheromone products to ensure you never run out.
  • Review Product Usage and Effectiveness: Every few months, evaluate the effectiveness of the pheromone products and consider any necessary adjustments or additions.

Community and Client Education

  • Inform Pet Owners About Pheromone Benefits: Use newsletters, social media, and in-clinic displays to educate pet owners about the benefits of calming pheromones and how they’re being used in your practice.
  • Offer Guidance for At-Home Pheromone Use: Provide instructions and recommendations for pet owners interested in using bSerene™ products at home to extend the stress-reducing benefits.

By following this checklist, your clinic can successfully implement bSerene™ pheromone solutions, creating a more peaceful environment for pets, improving their overall experience, and aligning with the Fear Free initiative’s goals.

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

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Brought to you by our friends at bSerene.

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Positive social connections are known to improve human health, so might this be true for dogs as well? Like us, dogs experience the same surge of stress-reducing oxytocin during canine-human interactions.

The desire to lavish sick or injured canine companions with love and support, without compromising the recovery process, is what led to the creation of ReCover DogCover—a disposable stress-free garment that protects healing areas while allowing dogs to maintain their mobility, confidence, and independence.

What is the ReCover DogCover?

When Duke II, a happy and playful dog owned and loved by ReCover’s founder, was diagnosed with cancer, his life changed. The skin beneath Duke II’s once luxurious coat developed painful sores, creating a heartbreaking barrier between him and the gentle snuggles and loving caresses that once punctuated his daily life. Despite trying every commercially available product as well as DIY options for dressing Duke II, there was simply no way to simultaneously keep him clean and comfortable while maintaining his physical freedom and ability to enjoy an affectionate touch.

Duke II’s owner noticed a dip in Duke’s spirits, as well as her own. Then, in a conversation with her dog’s veterinary oncologist, inspiration struck—and the ReCover DogCover was born.

A different breed of healing: DogCover benefits

Unlike other pet bodysuits, the ReCover DogCover is a completely disposable step-in garment designed to protect healing areas from bites, scratches, and other physical irritants. The DogCover’s material is entirely breathable, creating positive airflow to the pet’s skin and supporting natural thermoregulation to keep pets comfortable. Additional benefits to the DogCover include the following:

  • Step-in, suit-up design — No tugging, pulling, or pinching! The DogCover can be placed with the dog in a standing position—simply put their paws in the leg holes and prepare to suit up.
  • Custom fit — The full-stretch tear-away fabric ensures a completely personalized fit for every dog, including a tearable perforation along the underside so males can freely urinate without soiling the fabric.
  • All day and night wearability — The DogCover’s customizable fit ensures you won’t have to remove the suit for bathroom breaks. The dog stays clean and dry.
  • Flexible, full-stretch material — Whether a dog is on post-surgical crate rest or is allowed to run and play, the DogCover’s soft, stretchy material ensures full-body comfort and coverage.
  • Antibacterial surfaces — Bacteria-resistant inner layers protect wounds and incisions from irritation and secondary infections.
  • Water-repellent outer layer, internal absorbency — The DogCover protects the pup from the elements (e.g., rain, puddles), while the moisture-wicking interior draws natural fluids away from the pet’s wound or incision—ensuring a clean and dry environment.
  • UV-resistant, flame-retardant material — All DogCover materials are thoughtfully selected to ensure the dog’s safety.
  • Disposable and biodegradable — Don’t worry about disinfecting the DogCover. To ensure the desired hygiene level, each garment is designed for a single use. And because we’re equally passionate about environmental responsibility, the DogCover is 35 percent biodegradable.

In addition to its at-home applications, the DogCover’s convenient, stress-free design and consistent benefits have made it an asset in veterinary clinical settings, including the highly-regarded Animal Medical Center in New York City, where it is being used with great success.

Dressed for success: Reducing post-surgical stress with the DogCover

In addition to protecting your patients physically, the ReCover DogCover enhances their emotional wellbeing by reducing stressors typically associated with the recovery process, allowing them to live a more normal life. Some positive impacts:

  • Enhanced comfort  — DogCover’s soft, flexible fabric and personalized fit are non-irritating, ensuring the pet can enjoy restful sleep—a critical aspect of healing.
  • Fewer changes to the dog’s daily routine — Dogs thrive on consistency and the ability to predict what happens next. By minimizing potentially stressful changes (e.g., putting on and removing a bandage, wrap, or other recovery device, and limiting specific physical activities or interactions), dogs feel more relaxed and confident.
  • Inclusion in household activities — Dogs can perform all their normal behaviors while wearing the DogCover, including elimination, eating, drinking, sleeping, going for walks, playing with toys, and simply being part of the family.
  • Optimal healing and recovery — Recovery complications can delay your patient’s healing and their return to normal, resulting in additional pain, medications, confinement, and stress. The 24/7 protection provided by the DogCover increases the likelihood of a smooth and timely recovery.
  • Uninterrupted affection — When you don’t have to worry about disrupting your patient’s healing or contaminating their incision, you can feel free to spoil them with affection. These positive interactions provide powerful reassurance and can help your patient feel at ease—even when everything else seems out of sorts.

With the ReCover DogCover premium post-surgical recovery suit for dogs, your patients can experience an enhanced recovery journey with less fear, anxiety, and stress, while you can feel confident and empowered to appropriately manage their care.

 

This article was reviewed/edited by board-certified veterinary behaviorist Dr. Kenneth Martin and/or veterinary technician specialist in behavior Debbie Martin, LVT.

Jaime Bast RVT, CCRP, KPA-CTP, FFCP is a copywriter and registered veterinary technician from St. Louis, Missouri. In her free time, Jaime loves learning about canine nutrition, behavior, and training and competing with her American cocker spaniels in a variety of dog sports.

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Brought to you by our friends at ReCover.