Veterinary Practice Certification Program – General Practice
Putting the Treat in Treatment
Fear Free Certified Veterinary General Practices provide every patient with an experience that incorporates the core concepts of Fear Free. All veterinary care staff will incorporate what they have learned in the Veterinary Professional Certification Program to create workflows, patient handling protocols, and client communication strategies that exemplify the principles of Fear Free.

Veterinary Practice Certification Program – General Practice
As a Fear Free Certified Veterinary General Practice, your team will :
- Reduce or remove anxiety triggers that can cause pets to become fearful upon entering the veterinary practice, during the examination and procedures, as well as during discharge.
- Increase client retention by creating a long-lasting bond with pets and pet parents.
- Improve staff morale by empowering the team to provide emotional wellbeing to all their patients
- Provide the highest quality medicine in a manner that patient enjoy
Overview
The Veterinary General Practice Certification Program consists of several steps, which can be done individually or in tandem. Upon purchase of the Veterinary Practice Certification – General Practice product, each team member will be assigned a membership that gives them access to the individual Veterinary Professional Certification Program. This individual level membership provides the introductory knowledge and applicable benefits that are required to complete the initial step in the process. While completion of only the Veterinary Professional Certification is required, we encourage team members to complete additional courses to advance their skills and provide the highest level of care.
Teams must then work together to implement the certification standards, within all aspects of care at the practice. An online assessment is completed in which standard operating protocols, SOPs, and medical records are evaluated by the Fear Free team. Additionally, patient handling techniques are observed through a virtual onsite visit or submission of recorded videos, to ensure all principles of Fear Free are utilized in an appropriate manner.
Certified Veterinary General Practices renew their practice level membership annually which in turn, renews all team members’ memberships. Every three years, the practice must re-certify by successfully showcasing their advancing Fear Free skills through completion of an abridged certification process.
- Team purchases the Veterinary Practice Certification Program – General Practice product
- Individual team members become certified in a Veterinary Professional Certification Program
- Team implements certification standards within the practice
- Team completes self-assessment with required documents and completes a successful virtual onsite visit
- Fear Free Veterinary General Practice Certification Achieved!
Requirements
Begin your path to becoming a Fear Free Certified Veterinary General Practice by purchasing the Veterinary Practice Certification Program – General Practice product, which includes practice program-specific memberships for all your staff.
As the individual team members become certified, your practice can start implementing the certification standards and the Team Administrator(s) can work to complete the self-assessment through the Facility Certification Dashboard.
Every three (3) years, your practice will complete a recertification process in which your team will update any previously submitted documents, provide any new standard operating procedure (SOPs), and provide recorded patient visits for review.
If you have any questions or would like more information, please schedule a meeting by clicking the button below.
Pricing
Purchase the Veterinary Practice Certification Product below that best aligns with the size of your practice, based on the number of full-time equivalent (FTE) veterinarians on staff.
Corporate pricing may be available. Contact certifyme@fearfree.com for more information.
Number of FTE Veterinarians
This cost includes memberships for all staff including part-time, seasonal, and relief staff. This practice-level membership will renew annually based on the number of full-time equivalent veterinarians on staff at the time of renewal.
Resources & White Papers
- The Path to Fear Free Practice Certification
- Fear Free Certified Veterinary Practice Standards
- Fear Free Veterinary Practice Certification Process Overview
- The Positive Impact of Fear Free Certification in Veterinary Practices (2024)
- The Continual Business Growth of Fear Free of Certified Practices (2024)
- Fear Free: The Long-Term Benefits for Pets, People & the Profession (2024)
- Animal Arts Fear Free Hospital Design Guide
