Our Friends
Fear Free is proud to call some of the most successful, well-known and reputable companies its corporate program members and strategic alliances.
Our Corporate Program Members
Fear Free is proud to call some of the most successful, well-known, and reputable companies its Corporate Program Members. It is our Corporate Program Members’ commitment and support that enables Fear Free to provide education and services to our Fear Free community and to facilitate growth for our business initiatives. Each Corporate Program Member has selected one or more categories in which to support Fear Free; that category aligns with the Fear Free mission and the Corporate Program Members’ products of that category are a vital part of successful Fear Free implementation in practices and homes.
Category: Veterinary diagnostic AI mobile application for cat, dog and horse owners
AI FOR PET leverages cutting-edge artificial intelligence to support earlier detection and management of common pet health concerns, helping improve overall health and quality of life. Its AI-assisted application, TTcare, analyzes smartphone photos and videos to identify potential clinical signs related to eye, skin, dental, and joint health.
Developed in collaboration with veterinary colleges and clinics in the United States and South Korea, AI FOR PET focuses on identifying changes as early as possible to support preventive care and timely veterinary attention. This work has contributed to multiple peer-reviewed publications in leading scientific journals, including Nature Scientific Reports, Veterinary Ophthalmology, and AJVR.
By promoting early awareness and proactive care, AI FOR PET aligns with the Fear Free mission to reduce fear, anxiety, and stress in pets, supporting healthier, more positive experiences for pets and the people who care for them.
For more information, please visit the AI FOR PET official website.
Category: Microchips for pets
AKC Reunite is the nation’s largest not for profit pet microchip and recovery service protecting millions of pets since 1995. More than 35 different companion animal species (dogs, cats, horses, birds, pocket pets and more!) are enrolled with AKC Reunite and our microchips, collar tags and 24/7/365 Reuniters Helpline experts help reunite a lost pet with its owner every 12 minutes.
Category: Anesthesia, Sedation, and Lymphoma
Dechra is a global specialist in veterinary pharmaceuticals and related products, focused exclusively on supporting veterinarians worldwide. The company develops, manufactures, markets, and sells high-quality products with a purpose-driven commitment to the sustainable improvement of animal health and welfare. Dechra’s companion animal portfolio spans a wide range of therapeutic areas, including endocrinology, anesthesia and analgesia, oncology, dermatology, kidney health, ophthalmology, fluid therapy, anti-infectives, joint health, and dental care. Key products include Zenalpha® (medetomidine and vatinoxan hydrochlorides injection), Laverdia®-CA1 (verdinexor tablets), Vetoryl® Capsules (trilostane), Zycortal® Suspension (desoxycorticosterone pivalate injectable suspension), Osurnia® (florfenicol, terbinafine, betamethasone acetate), and DuOtic® (terbinafine and betamethasone acetate otic gel).
Dechra’s continued growth is driven by the strength of its product portfolio and strategic acquisitions, alongside a deep understanding of the challenges veterinarians face in daily practice. Through ongoing education, training, and support, Dechra equips veterinary teams with the tools and resources they need to deliver effective, compassionate care—supporting better outcomes for animals and the professionals who care for them.
For more information, please visit www.dechra-us.com or call (866) 933-2472.
Category: Biologicals
Elanco provides solutions for those who raise and care for animals, supporting a vision of food and companionship enriching life. The company recognizes the important role healthy animals play in improving lives and understands that as pets become integral members of families, the need for longer, healthier, higher-quality lives continues to grow.
Vaccines play a critical role in preventive care, and Elanco’s oral and low-volume vaccine options complement Fear Free principles by supporting a more comfortable vaccination experience. By reducing handling time and the number or volume of injections, these options help minimize fear, anxiety, and stress for pets during veterinary visits.
Products such as TruCan® B (Oral)—the first oral Bordetella vaccine available—as well as TruCan® Ultra and TruFel® Ultra, the only portfolio of highly purified ½ mL vaccines for dogs and cats, support an elevated vaccine experience. Together, these biologicals help veterinary teams deliver effective preventive care while prioritizing patient comfort and wellbeing in alignment with Fear Free approaches.
Category: Pet Insurance & Microchips
Independence Pet Group® (IPG) is one of North America’s largest pet insurance and services organizations. Its family of brands—including Figo Pet Insurance, Felix Cat Insurance, ASPCA Pet Health Insurance, and AKC Pet Insurance in the United States, as well as Pets Plus Us in Canada—supports insurance coverage for more than 1,000,000 pets across the U.S. and Canada. IPG also provides wellbeing, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry through 24Petwatch, a pet protection and lost pet service.
Independence Pet Group recognizes that pet health is holistic and that both physical and emotional wellbeing are critical. Through its alliance with Fear Free, IPG brands provide pet parents with educational content focused on supporting pets’ behavioral and emotional wellbeing, helping strengthen the bond between pets and the people who care for them.
Learn more at independencepetgroup.com
Category: Pheromones
Founded in 2018 by Dr. Patrick Pageat, SIGNS Labs SAS is the world’s only laboratory dedicated exclusively to pheromone technology. In partnership with IRSEA, SIGNS Labs develops science-based, species-specific solutions marketed under the Secure brand.
Thanks to its patented and globally unique pheromone diffusion technology, Secure products help pets adapt, thrive, and strengthen bonds with their families by reducing stress in veterinary, home, and travel environments.
Learn more at www.securebysigns.com
Category: Canine Food & Treats
The Farmer’s Dog provides personalized fresh meal plans designed to support dogs in living longer, healthier lives, with more than one billion meals served nationwide. Each meal is complete and balanced, made to human-grade safety standards, portion-controlled, and delivered directly to customers’ doors. Plans are developed and supported by on-staff Board-Certified Veterinary Nutritionists®, PhD nutritionists, and veterinarians.
Focused on supporting dogs’ overall wellbeing, The Farmer’s Dog is committed to helping pet parents feel confident in the care they provide. By prioritizing nutrition, quality, and transparency, the company supports healthier daily routines that contribute to a dog’s comfort and quality of life—aligning with Fear Free principles that emphasize thoughtful, proactive care. The Farmer’s Dog is available nationwide at thefarmersdog.com
Category: Clinical Reference & Education
Vetlexicon provides fast, reliable access to clinical information—helping veterinary professionals find what they need in under 30 seconds. The platform includes more than 28,000 pieces of content written and peer-reviewed by over 1,600 veterinary experts worldwide.
Available in multiple languages, Vetlexicon covers the diagnosis and treatment of dogs, cats, rabbits, exotics, horses, cattle, and chickens, offering support wherever and whenever it is needed. Content is designed to be practical and accessible, whether clinicians are seeking guidance on a specific condition or reviewing step-by-step visual resources for clinical and surgical procedures.
Built to support veterinary professionals at every stage of their careers, Vetlexicon helps boost confidence, reinforce clinical decision-making, and support high-quality patient care—aligning with Fear Free principles by enabling informed, thoughtful approaches to treatment. Additional information and subscription options are available at vetlexicon.com.
Preferred Product Program
The Fear Free Preferred Product Program (PPP) is designed to provide Fear Free Certified Professionals access to products and services that are aligned with Fear Free protocols, procedures, and recommendations. As Fear Free Certified Professionals implement Fear Free in their workplace, gaining access to the below listed products and services will facilitate and speed up that process. The Fear Free Preferred Product Program is reviewed and evaluated on an ongoing basis to ensure that the products and solutions we select continue to meet the needs of our Fear Free community.
Interested in becoming a preferred product?
Submit an inquiry to connect with the Corporate Programs & Products team
Assisi Animal Health
Assisi Animal Health is a leader in developing veterinary applications of targeted pulsed electromagnetic field™ (tPEMF) therapy. Their therapeutic products are designed to be easy for pet owners to use at home, safe and effective in the clinical setting, and supportive of opioid-sparing pain management approaches. These solutions are widely used to help address pain, inflammation, and anxiety while prioritizing patient comfort.
Assisi’s pain and inflammation portfolio includes the Assisi Loop®, a portable and disposable tPEMF therapy device designed for at-home use, as well as rechargeable tPEMF therapy pads that allow treatment of larger areas. Their anxiety-support device, Calmer Canine™, uses a distinct tPEMF signal designed to target areas of the brain associated with anxiety, helping support calmer behavior in dogs experiencing separation-related stress.
Butterfly
New Butterfly iQ+ Vetultrasound is bringing vision to veterinary care. Expedite care timelines and help improve outcomes with handheld veterinary imaging. Download the Butterfly app, plug in your device, select between 12 optimized presets, and begin scanning. Because when your patients don’t speak, an image is worth a thousand words.
C Specialties, Inc.
C Specialties, Inc. provides quality products for veterinarians, humane societies, and animal control agencies across the United States. With a focus on safety, sanitation, convenience, and habitat enrichment, its solutions are designed to support both the animals in care and the caregivers who work with them—helping create cleaner, safer, and more comfortable environments.
Calmr Dog Toys
Calmr Dog Toys designs enrichment products informed by experience working with children with autism, translating insights into toys that address unmet sensory-motor needs that may present as anxiety or undesirable behaviors in dogs.
Its evidence-based calming toy line provides opportunities for purposeful sensory-motor input by combining heavy work, movement, and deep pressure to help support nervous system regulation. By encouraging thoughtful, intentional play, Calmr Dog Toys supports improved wellbeing and safety for both dogs and the people who care for them.
CASCO Pet
CASCO Pet designs WELLKennels as a quiet, comfortable alternative to traditional stainless steel cages. Developed in collaboration with veterinarians, WELLKennels are intended to support patient wellness and aid recovery by creating calmer, lower-stress environments for hospitalized animals.
WELLKennels provide comfort and wellbeing for cats, dogs, small animals, and reptiles, while also offering cost- and time-saving features that support veterinary teams in delivering high-quality care. Constructed with toughened safety glass, the kennels are significantly quieter than traditional housing, helping reduce noise-related stress and support rest and recovery.
Designed to be both professional and visually appealing, WELLKennels can be equipped with optional individualized heating and the DRC Lighting System to further support patient comfort and recovery. Together, these features help create an environment that promotes healing while offering reassurance to pet parents during short- or long-term stays. Additional information is available at cascopet.com
Certified Safety Training
Certified Safety Training supports veterinary practices in simplifying OSHA compliance through tailored, easy-to-use safety solutions. The platform includes custom OSHA manuals, online training, SDS management, and real-time audit tools developed specifically for the veterinary field.
By helping practices reduce workplace risk, improve regulatory readiness, and manage insurance-related costs, Certified Safety Training supports safer, more efficient work environments. With practical tools and veterinary-specific content, CST makes safety more approachable and effective for practices of all sizes.
CoVet
CoVet revolutionizes veterinary documentation by automating the creation of SOAP records and other clinical documents, freeing hours per day for veterinarians to devote more time to patient care. This AI-powered tool ensures every detail is captured accurately, providing peace of mind and more time for clinical care. Start with a 14-day free trial and transform your practice with CoVet.
Dômes Pharma
Since 1947, Dômes Pharma has developed, manufactured, and marketed innovative solutions to support pet health and well-being. As an independent family-owned company, Dômes is a global leader in veterinary ophthalmology.
Ezee-Visit Pet Vet Mat
The Ezee-Visit Pet Vet Mat is an innovative product designed with your pet’s comfort in mind. Designed to stabilize pets during vet visits, a pet owner or veterinarian can provide the mat to give pets secure footing on all clinic surfaces, such as stainless steel or other types of exam tables, tile floors, and scales. The result is a more relaxed pet, veterinarian, pet owner, and a better quality vet visit.
Gravity Payments
Gravity Payments is dedicated to providing veterinary practices with tailored payment processing solutions that simplify financial operations and enhance the overall client experience. Understanding the unique needs of veterinary clinics, Gravity Payments offers a suite of advanced tools and services designed to streamline payment processes, reduce administrative burdens, and allow veterinary professionals to focus on what truly matters—caring for their patients.
Inaba Food USA Inc
Inaba Foods is a family-owned Japanese company with 220 years of food-making heritage, rooted in the belief that nutrition should support both health and wellbeing. Guided by generations of craftsmanship, Inaba creates premium, protein/moisture-rich pet foods and treats using thoughtfully sourced ingredients, including farm-raised chicken and sustainably harvested, dolphin-safe tuna. Committed to Fear Free principles, Inaba products are designed to reduce fear, anxiety, and stress, supporting positive reinforcement, hydration, and cooperative care moments.
KANIS
KANIS designs high-quality, ergonomic, and durable grooming solutions intended to support calmer, safer grooming experiences. Built on the belief that grooming is about more than routine care, KANIS focuses on equipment that helps build trust and reduce stress for pets during grooming.
Features such as low step-on access, quiet lift motors, and calming blue, non-slip surfaces are thoughtfully integrated into KANIS dog grooming tables and bathing stations. These design elements help create a more relaxed and secure environment for pets while supporting efficiency and ease for professionals and dedicated pet owners alike.
Kubanda
Kubanda Cryotherapy provides a simple, point-of-care, minimally invasive option for treating veterinary tumors. This intratumoral cryoablation procedure can be performed without general anesthesia, helping reduce recovery time, risk, and overall cost. With targeted subcutaneous application, clinicians can treat both benign and malignant tumors- including larger subcutaneous masses- with precision and confidence.
Medical Pet Shirts
Medical Pet Shirts is the original inventor of protective recovery wear for pets. Since 2007, the company has supported the recovery of more than 10 million pets, helping strengthen clinical recovery protocols while providing pet owners with confidence during at-home care.
Co-developed with veterinarians and behavioral therapists, Medical Pet Shirts products offer reliable physical protection while also supporting pets’ emotional wellbeing throughout the recovery process—aligning with Fear Free principles that prioritize comfort, calm, and effective healing.
Melyssa with a WHY
Melyssa with a WHY supports veterinary professionals in creating health-promoting changes in mindset, lifestyle, and behavior—so they can keep showing up as the calm, confident professionals pets need! Through evidence-based lifestyle medicine (sleep, stress management, nutrition, movement, and more), Melyssa coaches busy humans to strengthen their well-being in sustainable, realistic ways! These small, consistent shifts empower veterinary professionals to improve health, enhance resilience, and optimize performance to continue providing high-quality care to their community’s pets while strengthening the human-animal bond.
MiREYE
MiREYE Imaging delivers digital imaging solutions designed to simplify, accelerate, and enhance veterinary radiology workflows. Its patented Auto-Thickness Detection system uses 3D imaging and artificial intelligence to automate key steps in image acquisition, helping teams streamline processes and reduce workflow bottlenecks.
By supporting faster, safer image capture with consistent clarity, MiREYE Imaging helps veterinary teams work more efficiently while maintaining a calm, controlled imaging environment—aligning with Fear Free principles that prioritize thoughtful handling and reduced stress during diagnostic procedures.
NoFear Pet Mats
NoFear Pet Mats are designed to prioritize animal safety and comfort across a range of care settings. Well-suited for veterinary clinics, hospitals, and boarding facilities, they can be used on exam, treatment, dental, and X-ray tables, as well as on scales and in recovery enclosures. The mats are reversible and feature non-slip, easy-to-clean surfaces paired with durable, puncture-resistant materials built for everyday clinical use.
Olympic Veterinary
Olympic Veterinary is a leading manufacturer of innovative lifts, tables, and gurneys designed to help you transport, examine, and treat companion animals with greater efficiency. Every Olympic product is engineered to save time and space, help prevent staff injuries, and support a wide range of clinical needs.
Paw Prosper
Paw Prosper is dedicated to helping pets live longer, healthier, and more fulfilling lives. Its portfolio of trusted wellness brands—including Walkin’ Pets, Help ’Em Up, and Respond Animal Therapeutics—offers innovative solutions that support injury prevention, rehabilitation, and long-term mobility.
Recommended by veterinarians and trusted by pet professionals, Paw Prosper products are designed to support pets at every stage of life—helping maintain comfort, movement, and quality of life in alignment with Fear Free principles.
Pet Acoustics
Pet Acoustics is the leader in species-specific sound therapy and hearing health for animals. Founded by sound behaviorist and composer Janet Marlow, Pet Acoustics offers calming music scientifically designed for dogs, cats, horses, and small animals, as well as the Pet Acoustics+ App—the first digital platform with a patent-pending hearing test for pets. Clinically validated and used worldwide in veterinary practices, homes, and shelters, Pet Acoustics helps reduce stress, improve wellbeing, and support Fear Free environments for animals and their caregivers.
ProEdge by Pet Therapeutics
The ProEdge™ Anxiety-Calming Pet Bed by Pet Therapeutics™ is an exclusively designed bed which creates a calming and protected spot for a pet to sleep in unfamiliar surroundings. Created in collaboration with professionals in pet boarding and supported by experts at the Center for Canine Behavior Studies, ProEdge provides an unmatched experience, assuring pets’ emotional comfort when away from home.
Rescue Disinfectants
Rescue® Disinfectants are designed for veterinary, shelter and animal care environments where effective infection prevention must coexist with compassionate, Fear Free care. Delivering fast-acting, broad-spectrum, EPA-registered disinfection, Rescue Disinfectant reduces fear, anxiety, and stress by eliminating harsh odors and fumes which allow animals to return safely to treated spaces quickly, helping maintain calm, low-stress environments without compromising biosecurity.
Roo
Roo is the industry-leading relief work marketplace on a mission to revolutionize veterinary healthcare by offering more freedom, flexibility, and financial control to veterinarians, technicians, and veterinary assistants while helping animal hospitals find reliable, high-quality coverage at the click of a button.
SeroRepair
SeroRepair, Inc. is a veterinary therapeutics company dedicated to developing next-generation blood and plasma-derived therapies and biologics to support ocular health and wound healing in companion animals, equine, and exotic species. By replacing time-consuming, invasive procedures with ready-made, protein-enhanced, pet-friendly products, SeroRepair not only solves the challenges of traditional in-house eye serum, but also supports more consistent, high-quality clinical outcomes in everyday practice. With a commitment to sterility, convenience, clinical efficacy, innovation, and Fear Free® principles, SeroRepair helps general practices and specialists alike deliver advanced ocular care and regenerative therapies with significant time savings and without the stress, variability, and logistical burden of in-house blood processing and preparation.
Shepherd
Shepherd Veterinary Software is the nation’s fastest-growing cloud-based veterinary practice management software solution. Founded by practicing veterinarian Dr. Cindy Barnes, Shepherd is built to work the way a veterinary practice naturally operates. Streamline your daily workflow with SOAP-based medical records and robust automation tools.
Sylvester.ai
Sylvester.ai offers cutting-edge artificial intelligence technology that helps detect pain and discomfort in your feline patients by analyzing their facial expressions. Sylvester.ai’s powerful technology includes both a caregiver application and a clinic portal. This empowers Caregivers to assess their cat’s pain at home while clinics can view those incoming images and AI-generated results to support timely interventions.
Talkatoo
Talkatoo is focused on giving veterinary professionals meaningful time back in their day. Designed to reduce the burden of medical records, Talkatoo’s AI-powered tools help streamline clinical documentation and client communication so teams can focus more fully on patient care.
From automated SOAP record generation and veterinary-specific dictation to human-verified records and an AI dictation assistant, Talkatoo offers a comprehensive suite of productivity tools. Together, these solutions help reduce documentation time, improve efficiency, and support calmer, more sustainable workflows in veterinary practice.
VetVerifi
VetVerifi supports veterinary clinics in managing vaccine verification requests from pet service providers. The platform offers a secure, efficient, and authorized way to verify records, helping reduce administrative burden while maintaining appropriate data governance and control.
WellVu Thermal Imaging
WellVu Thermal Imaging is a provider of veterinary thermography technology. Its infrared thermal camera and imaging software deliver easy-to-interpret, full-body images that help veterinary professionals identify abnormalities earlier, objectively monitor treatment progress, and support clearer communication with pet owners—contributing to more informed care and improved client compliance.
Strategic Alliances
Fear Free is proud to be aligned with leaders at the forefront of veterinary industry. Strategic alliances with the organizations below have proven to be a win-win for our alliances, Fear Free and the veterinary community.
dvm360
dvm360® is the leading publication for veterinary professionals, delivering relevant, real-world coverage of the industry while meeting the everyday clinical needs of small-animal and equine veterinarians. dvm360 is the veterinary profession’s number one print resource for news, product information, tools, and veterinary practice solutions. No one else in the market has the reach and loyalty that dvm360® has. Leverage that authoritative power today.
International Veterinary Academy of Pain Management (IVAPM)
The International Veterinary Academy of Pain Management (IVAPM) is the leading forum and educational resource for veterinary professionals interested in animal pain prevention, management, and treatment. Secondarily, IVAPM educates and informs pet owners about their pets’ health and wellbeing when it comes to pain management, be it acute or chronic pain.
Animal pain management continues to be a rapidly expanding field as research findings and clinical experience continue to evolve. As treatment options grow, IVAPM seeks to combine the traditional and medicinal modalities of pain management with complementary treatments such as acupuncture, rehabilitation, and physical therapy. As such, combining various pain management therapies allows for the best possible outcome for the animal.
National Association of Veterinary Technicians in America (NAVTA)
The National Association of Veterinary Technicians in America (NAVTA) was formed in East Lansing, Michigan, in 1981 with the goal of allowing veterinary technicians to give input on national issues involving the veterinary profession. Since then, NAVTA has grown and achieved many successes, including the declaration of National Veterinary Technician Week, the formation of the Committee on Veterinary Technician Specialties, the development of a scholarship program, and more.
NAVTA is committed to providing education and opportunities to its members to support professional growth and career advancement. The Fear Free initiative will be successful in helping the pets seen daily only if it is adopted within veterinary practices and supported by veterinary technicians who have the capability and willingness to implement change. By educating technicians, veterinary teams can help reduce stress for patients, clients, and hospital staff—supporting better care experiences and improved compliance overall.
North American Veterinary Community (NAVC)
The North American Veterinary Community (NAVC) is a nonprofit organization with a mission to provide world-class continuing professional development for the global veterinary healthcare community. Together as one veterinary community, NAVC strives to elevate the quality of animal medical care worldwide.
The NAVC comprises the annual VMX conference, which hosts approximately 16,000 attendees and 350 speakers from more than 80 countries in Orlando, Florida each year; the NAVC Institute, which provides cutting-edge advanced modules through multi-day immersive learning experiences; VetFolio.com (in partnership with AAHA), an online CE learning platform; and Today’s Veterinary Practice and Today’s Veterinary Technician, NAVC’s official peer-reviewed journals.
NAVC is a proud supporter of Fear Free, recognizing that by reducing or removing the stresses sometimes associated with animal healthcare, barriers to providing the highest quality care for animals can be eliminated.
Winn Feline Foundation
In 1968, the Cat Fanciers’ Association (CFA) created what would soon become the Winn Feline Foundation, establishing a source of funding for medical studies to improve cat health and welfare.
A 501(c)(3) nonprofit charitable organization based in New Jersey, the Foundation was named in honor of CFA’s longtime attorney and advisor, Robert H. Winn. CFA continues to actively support the Foundation and remains dedicated to Winn’s original vision—to promote the health and welfare of all cats by developing or participating in projects for their betterment, including the funding of research and education.
To date, Winn has funded more than $6.4 million in health research for cats at over 30 partner institutions worldwide. This work is made possible through the support of dedicated donors. As Winn has grown, so has feline medicine. Cats are no longer viewed as small dogs but are now recognized as a distinct veterinary specialty. Today, cat owners expect and receive state-of-the-art medical care and increasingly benefit from technological advances similar to those in human medicine.
Winn’s ongoing commitment to feline health research and education has played a significant role in these advancements and will continue to do so in the years ahead.
World Small Animal Veterinary Association (WSAVA)
The World Small Animal Veterinary Association (WSAVA) aims to advance the health and welfare of companion animals worldwide by creating an educated, committed, and collaborative global community of veterinary peers. It currently represents more than 200,000 veterinarians through 110 member associations. Its annual World Congress brings together globally respected experts to offer cutting-edge thinking on all aspects of companion animal veterinary care.